Hey everybody, it's your old buddy, Professor Paul, we got a great presentation here. This one is motivation in state changes. Motivation is a huge topic. Shameless plug, I've got a whole training on motivation. You want to check that out, because this could go on for hours just talking about motivation. But motivation is kind of the key skill to have in life.

You got to got got to have motivation. You can't do the slightest thing. I want to use the example that you wouldn't even reach around to scratch your butt until you were properly motivated. But think about it, it would have to, it's bad enough that you'd reach around there. So you're always doing this cost benefit analysis is the squeeze worth the juice. So let me tell you a little bit about motivation.

It basically comes from the root word motive if you look at it, and what is motive? It's the why. Remember, this training is on why people do the things they do, and conversely, why you do the things you do. So the motive is the why. Think about that? Why would I want something?

Why would I take the action? Is it worth taking the action? That's what motivation is. So, motivation is this powerful, why this dynamic sense of purpose, where you feel it's worth it to take the action, much like you would purchase anything. If I buy something for $1 I want to get at least $1 worth of value. I'm hoping I get $1 you know, 10, or dollar 20, or dollar 50.

Hell, I'd be thrilled if I got $2 worth of value, but minimally, to make it worth my while. I gotta get at least $1 value and chances are if I think I'm going to spend $1 and only get $1 worth of value, probably not going to do it. Why? Because better opportunities will come by to make an obvious decision. If you say, hey, if I slide $1, across the table, you'll slide $1 10 back. Do you want to do that?

Say, yeah, I want $1 10, I'll make 10% of my money in a minute, boom, how many times you want to do that I want to do it over and over and over again. And I wish I was getting 20 or 30%. But 10 a bad, it's obvious to take the action. So motivation is what gets you to take the action. Now, you got to be careful though, because your motivation will also control you. If I know what motivates you, I can control you is not what advertising is, I try to figure out what motivates you.

I present it to you, and therefore I get you to take an action. Let me show you how this works. Remember, we're always balancing out the pain and the pleasure in that job. drives us towards an action. That's what motivation is. Remember Skinner said, If I can control the pain and control the pleasure, I can get you to take virtually any action.

Yeah, what he was saying is I could motivate you to take any action. So what are the two great motivators, avoidance of pain, and pleasure? That's what motivation is. So think of the standard formula for selling something on TV. And there's a lot of different ways to do it. But the classic standard motivator is pain, pain, pain, they know that works.

All you've got this horrible pain and there's also this and this that causes more pain. And finally, it reaches this crescendo and I say, who, but don't worry, we've got the solution. Oh, and then you feel a release of pain and all sudden there's massive pleasure and you feel so smart and free and you're dancing in the street. And I say what take action now. Just 995 You know, I still think you're not motivated. But wait, there's more, I do a stalking of additional pleasure on the way out.

But that's what motivation is using pain and pleasure to get yourself to take an action. So again, shameless plug, take the full course on this. This is just enough to kind of put your big toe in the water. But I want to give you a sense of how important it is. It is everything. So, let's look at one of your primary motivators.

One of our most powerful human drives is to change our emotional state. We don't like to stay the same. Anthony Robbins had a great piece on it, and basically he talks about what I want to tell you that say you're totally relaxed. What a great feeling until you feel it for too long. If you're relaxing For a long time, what's your next emotional state? That's right.

It's boredom. So now what do you want? Oh, I want a bunch of excitement. And you know, I want to do the skydiving I want to go on roller coasters. I want to watch an action movie, see the superheroes, whatever, boom. But if you have excitement, excitement, excitement, excitement, excitement, what's your next emotional state?

Well, I'm torn between burnout and anxiety, but pretty much you're gonna get sick of it. We get sick of every emotional state. That's the concept I want to give you. We get sick of every emotional state when we're in it too long. And then we tend to want what something different and it almost always tends to be the opposite. So after a bunch of excitement, you know, maybe you went out you're on vacation, you did a lot of fun things.

You had a lot of excitement, and you're all tired out. What do you want to do at the end of the day, you want to switch states and you want to relax? Then you're relaxed. And you're lacs and finally say, haha, this is so good. And then you get bored and you want more excitement, you know? Or you want something in the middle.

We're always trying to change our emotional states. Why do you go to a movie? Because it'll change your emotional state? Why do you take a drink or a drug? Because it'll change your emotional state. Why do you get into a relationship?

Because it'll change your emotional state. Why do you go to the gym because you think it'll change your emotional state? virtually everything because we live based on pain and pleasure. Another way to say that is emotional states. We're always seeking out different emotional states. It's one of the main reasons why we do things.

Now, here's the challenge, because we try to avoid pain and gain pleasure. We want to feel good all the time. Here's the challenge with that. That's not possible. One lifelong Let you Okay, life will not let you. Second, your brain won't let you.

You actually have so many feel good chemicals, you know basically endorphins and other neurotransmitters that will allow you to feel pleasure over say a given day or a week, you've got X amount of those chemicals. When you run out, I don't care what they do. You're having the best sex of your life. You just want the Publishers Clearing House, you know, you got $10 million. You know, you're dead dog came back from the dead. I don't care what happens.

Okay. The most wonderful thing in the whole world. You physically neurologically do not have the chemicals to feel it. Okay. Now, you can have a lot of fun between here and there. This is actually what causes a challenge for say, like cocaine users.

They take a bunch of cocaine does the cocaine make you high? No. The cocaine causes you to release a bunch of neurotransmitters that make you feel fantastic. Here's the channel You blow through about five or six days worth in about 20 minutes. And then aside from taking another hit of cocaine and forcing the system to squeak out the last little bit, you can't feel any better. And each hit is less and less and less pleasure.

And then guess what? Because you've used up those neuro chemicals. You feel like death, like the deepest, darkest depression ever had to those neuro chemicals can build back up to make you feel what's normal. And then you do it again. So that's why I'm against drugs. You know, if they had a drug that made you feel good, and there was no consequences, I would be selling it.

It always takes more than a gift. So it gives you five units of pleasure, but it costs you 678 910 units of pain. That's the problem. You know, you're mortgaging your future. Yes, you're getting an awful lot of pleasure. But it all comes from somewhere and you have to pay it back with interest.

Okay. Now, the fact that we want to feel good all the time is a leading source of problems. You know, it's what causes anything from like addiction that we talked about, to Little things like procrastination. Now I'll do it later. Because why? Because I want to feel good now.

And it gets later and later and only when it becomes massively painful and you're under massive pressure, does it flip the switch and you say, now it's more pain than pleasure to wait. I got to stop procrastinating in who he put out this massive surge. And hopefully still get the you know, the project, the assignment, whatever done in time. So, wanting to feel good all the time, can be a major cause of pain. So you want to feel absolutely fantastic. Here's a great way to do it.

Go out and cheat on your wife. Okay, you'll have great sex. It'll be absolutely fantastic. You'll have a wonderful time. It'll be the best half hour two hours of your life. Wonderful.

Now, here's what you got to do. You got a go through your wife crying Your children cry in massive divorce, lose a half year, your assets or more and make payments on the rest. But, but there's something called the proximity rule. We like the pleasure now. Well, the pleasure now seems larger than the pain later, much like something close to you now looks bigger, you know, the closer it is than when you look at an object that's farther away. So that's the proximity role.

So a lot of times because we're weighing out pain and pleasure, and we see this pleasure in front of us, like this gorgeous woman or whatever, and we will fall for that because the proximity role. And because of our denial system, our defense mechanisms were like, Oh, I can get away with this. Nobody will find out bla bla bla bla. I'm here to tell you hardly ever get away with anything. You always get caught. You always get caught.

It's like try to get away with the perfect murder. You know, don't try to get away with anything, like be honest and sincere, because you know, there's like 1000 ways you can get caught and if You can think of 350 a mere damn genius, you know, so they still got, you know, another, what 650 ways they can catch it. So don't do it. And the next thing is the desire to feel good all the time is what causes addictions. How is addiction counselor for years man, I can tell you that's the straight up truth. Here's the other thing I'm going to tell you.

Addictions we used to call the great unifier. You know why we all want something, watch this. We all want something outside of ourselves, to make us feel better. And we all want to feel good all the time. What is an addiction, I take something outside of myself, and I use it to make me feel better. Now for an addict.

It's a drink or a drug. But there's a million things that you can use that are outside of you. You know, that you just sit there and meditating and blissing out in your mind that we use to make ourselves feel better. And we are horrible. We've never been trained to make ourselves feel better in our own minds. Did anybody ever sit down do a training on that with you?

Did you have like a six day training on that? I must have missed that class. No, nobody ever teach you how to feel good alone in a room by yourself, okay, within your own mind without using something from the outside. So what do we do? Oh, like a squirrel trying to get the last night on Earth. We run around trying to find thing after thing after thing to make us feel good all the time.

So we buy toys and clothes. We do retail therapy, right? We try to eat because eating will release endorphins. You know, they made that massively pleasurable. That's why people do it. Not because they're hungry once last time you had hunger pains.

You know, I haven't had hunger pains. And so I was like a 12 year old kid. You know, I was growing faster and I was eating and running around more than I could. I was expending more energy than I was eating. That's rare now. But we love to eat Oh my god.

Everybody on the planet wants to eat as much as they want. As often as they want as long as as hard as they want. Now about 5% of us can do that get away with it, the other 95% get big as a house. So it's an addiction. That's why dieting is such a huge thing. Okay, we got to teach you to go against your own instincts, which are to take a substance like food that's outside of yourself and use it to make yourself feel better.

So we do this with food, sex, gambling, exercise, TV, money, shopping, I mean, those are just some of the, you know, the biggies. But over and over and over again. We are motivated to make yourself feel good. And here's the next challenge, which makes it even worse. We are horrible at delaying gratification. A little picture of Carrie Fisher in Star Wars.

She was a raging addict. She said instant gratification is too slow. I always remember that. I think it's a funny quote. What was funny until Carrie died. How to carry die.

Did you see in the last Star Wars movie. If you saw She looked. Oh, I mean, she looked like 89 years old. She was only 60 She's not even quite old enough to retire. She was a relatively young woman. Okay.

How did she die? She put on some serious road miles. She was drinking and drugging and hauling around and smoking cigarettes and everything you could ever do to cause rapid aging eating crap all the time. That's why I say she looked like she put on some serious city miles, you know, even with all the makeup and lighting and After Effects and, you know, surgeries and everything else. Damn, she looked old. You know, she's like about six years older than me, but she looked like she was 20 or 30 years older than me.

So we are horrible at delaying gratification. So here we've got this phenomenon where we want to feel good all the time. We use things outside of ourselves. That's why they call addiction the great unifier we're all addicted to something might be sex. gambling, chocolate, retail therapy, you know, buying toys, whatever it is. We've talked about all these things.

And we all stink at delaying gratification. So say your addiction is food, then you eat too damn much. Why? Because you can't delay gratification. You shop too much. And you keep doing it over and over again, like, Oh, I should stop.

I'm so much smarter than this. But you're gonna do it again tomorrow. Because you're terrible at delaying gratification. We have to learn the skills of how to do this and how to move past it. So how do you get really good at something? Let me ask you that question.

Practice. Yeah. To get good at delaying gratification. You have to practice delaying gratification. So eat later in the day. If food is your thing.

Shop fewer times a week. You know, have sex less times a week, gamble less times a week. Wait, wait, wait, wait, wait. And not only delaying gratification, but moderation we're going to use all Asians here. gratification moderation, okay? Eat a little less gamble a little less, spend a little less than practice at that level.

That'll reset your brain to that level, then go a little farther, a little farther, a little farther. You can do it with gratification. You can do that with moderation. But we have to watch. That's right. We have to practice.

Get out there practice and I'll see you in the next section.