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Product Owner: IT Product Management

Introduction: The Essence of Product Management
Introduction: The Essence of Product Management
Preview
Product Vs Project, Program and Portfolio Management
High Level Product Definition
Define the Pain
Preliminary Marketing Analysis
Business Lean Canvas
Lean Canvas Example
Perform Market Tests
Define the Product Marketing Activities
Stakeholder Engagement
Competitor Analysis
Define Market Segments
Product Vision
Manage Product Development
Manage Requirements Backlog: Epics and User Stories
Prioritizing Techniques: Moscow Kano
Develop an MVP
Story Board: Kanban Method
Metrics and Measurement
Feedback Loop Fast Fail Development
Risks
Lessons Learned
Go to Market
Go to Market strategy: MarCom
Market Segment and Pricing Model
Profits and Losses Analysis Product
Working with Investors
Investor Presentation
Pitching the Product
Course Resume

Define the Product Marketing Activities

Product Owner: IT Product Management
By: Danil Dintsis
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In this section, you learn how to define stakeholders, collect and balance requirements for the product, and define MVP.

We'll cover the following topics in this section:
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