We'll cover the following topics in this section:

• Facebook Ads Overview
• The Ultimate Facebook Ads Formula
• 7 Principles of Influence
• Facebook ROAS Calculator
• Business Manager Overview
• Ads Manager Walkthrough
• Facebook Pixel Setup Walkthrough
• Traffic Campaign Ad Setup
• Setting Ad Budget and Schedule
• Clicks Campaign to Conversions
• Conversion Campaign Ad Setup
• Page Post Campaign Setup
• Traffic and PPE Ad Stacking
• Lead Ads Campaign Setup
• How to Create Video Ads
• Facebook Naming Structure Overview
• Campaign, Adset and Ad Naming Walkthrough
• Facebook Ads Copywriting Templates
• Facebook Ads Split Testing
• Facebook Ads Policy
• Facebook CBO Overview
• Facebook Retargeting Overview
• Creating LAL Audiences
• Creating Audience from Customer List
• Facebook Audience Insights Tool
• Get Access to Competitors Ads
• Facebook Ad Performance Metrics
• Digital Marketing KPI's
• Facebook Ads Pitchdeck
• Step by Step Action Plan