14 Important reasons:

• Your online shop run 24 x 7 x 365 days - people can contact you, make a purchase or made an inquiry online
• Long term - business identity
• Digital assets - that gives you return over a period of time
• Professionalism - professional identity of you and your business
• People are online - 93% of business purchase decisions start with an online search
• Ease of access - anybody can buy your product or service with a website or contact you
• Low cost - marketing vehicle - very low cost as compared to another medium of marketing
• Positive return of investment (ROI) - in the short term and long term
• Long shelf life - lasting value as compared to traditional medium
• Global opportunities - the world is your market
• Self-service customer support - customer and prospects can contact you
• Secure data access to the customers - paid customers can get data in a secure way
• Capture leads - leads is the lifeblood of business
• Increase trust and brand credibility - for new and old customer