Hey, welcome back. In this video, I'm actually going to talk to you about how to create high converting content for your page. Now, we already know that the keywords that we're trying to target here are already buyer keywords. So that means we don't have to do a lot of pre selling. People don't have to come to our site and read a lot and just decide if they're even interested in what we're talking about. So basically, what we're going to do is we're going to use Amazon, we're going to leverage the content they already have on their page to create our create our content, okay, so most of what we see on Amazon are bullet points, customer reviews, product specs, things like that.

Okay, so what we want to do is take this content, we're going to use it in our post, we're going to mix it up a little bit, and then we're going to do a little bit of content writing not much at all. In fact, all you're actually going to have to write is 100 words, okay? 100 words is not that much. Okay, that's like, people send emails with more than 100 words. So all you're going to have to do is come up with 100 words They're unique, that'll go at the very beginning of your post, the rest we're going to pull from this page completely. Okay, so one requirement is that we do need around 750 words or more, okay?

Anything more than 1000 words, people typically stop reading unless it's super interesting. So 750 words 650, we're going to pull straight here from Amazon, it's very simple. I'm gonna show you exactly how to do it using Microsoft Word. And then I'm going to show you how to create your own 100 words to lead into it and mix everything up a little bit. But the reason we want to do this is we don't want to have the exact same content as what Amazon has, we don't want Google to look at this as duplicate content. So we want to switch it up a little bit, make sure that we still get ranked in the search engines.

But you know, in internet marketing, the best thing to do is leverage what's already out there. I mean, this is straight, on fact based information about this product. So we're going to use this in our review. So what I'm going to do is I'm gonna go ahead and pull up Microsoft Word. You can use myself Soft office if you have it, okay, that is a paid service. But it's it's fantastic.

So if you're looking for a key investment your business, I suggest the Microsoft Office Home Edition, it gives you PowerPoint, it gives you word, it gives you Microsoft Excel, all great things, you can use Outlook. But if you're not ready to invest in that yet at Microsoft comm, you can go to open office.org. And they have free versions available that you can use as well. So the theme of this product is how to do this on a shoestring budget. Okay, we want you to be able to go out and actually make money without having to invest a lot at first. But as you do start to make money, you can always scale up and get the better software and the better hardware.

And that's essentially how everyone does it. Okay, I'm gonna go ahead and pull up my Microsoft Word page here. Let me see how I want to do this. Maybe I can pull it over here. And yeah, you know what, we'll just go back and forth. Perfect.

Okay, so the first thing that we want to do is put our title Okay, so let's see here. Alright, so our title needs to be our key word that we decided on. So I think we decided on canon s 100 in the area, canon s 100. Should you buy, okay? And we'll do this. Awesome.

All right. That's a good start. All right, so that's gonna be the title that we're going to use. And then also, what we're going to do is come write our own copy, but we'll do that at the end. I'll show you how to do that. So the first thing you want to do is come down here and pull these specs, these bullet points.

So just copy that will come in. Let's do a 12 point font for this stuff, just so we can keep it all. There we go. Nice and clean. Okay, so got our bullet points and we'll go Have a little more space here, because we're gonna do some writing here. All right.

Cool. Okay, so now I want to use the product description. So we'll come down here. Got a nice description, lots of information right here. So let's go ahead and copy all this. This is straight from the manufacturer.

Copy, come over here. We're just going to paste all this in Alright, so you see here, we've already got 1000 words, we're probably not going to have to use all this stuff. But there's a lot here that we can use, which is awesome. So we can go through here and look and see what we want to keep what we don't. The first thing you want to do is go ahead and get rid of the images. So you just click on each image, and hit Delete.

There's a lot of them not really like this textbox here. So let's cut that Awesome. All right, so we got a lot of words in here. Maybe we don't need everything. Today, we don't say from the manufacturer. This is our review, not the manufacturers.

And you can leave this if you want, you can leave this font green if it comes like that, or you can change it to, to black font. Now, the first thing to notice here is this is really messy. Okay, so maybe we don't keep all this in here. Let's maybe just get rid of this part. And then remember, one little writing technique, people like things to be broken up, they love bullet points. So you don't necessarily want lots of paragraphs kind of jumbled together.

So always spacing out like this. makes it a lot easier to read and get through your content. Okay, so we can probably delete this Just keep all these together just like that. Since we can see here that this is a it's not just formatted words, it's actually like a table that they created. So we may just want to get rid of this part since it's not formatted correctly anyway. We don't have to deal with changing the cells and deleting everything.

So here you see sleek and serious there's also so you can series is also a table. So maybe we just get rid of that too. That puts us at about 900 words. So we're already pretty well on words here. So come here. See that how it is.

Come down, make sure everything spaced out correctly. experienced the power, we can get rid of that Alright, so one thing we may do is come in and just make sure that everything's spaced and formatted because we're literally gonna copy and paste this over to our post. So we may look at some of these paragraphs and think you know what, this is a lot of stuff. So maybe we'll just come and delete some of this stuff out of here. Maybe we'll break up the paragraph a little bit. There we go.

I don't remember this is just a one sample product I'm using like, don't go use this one with this keyword. This is just an example. I'm showing you make sure you go and find your own stuff using the information you've learned here. So maybe we'll just start moving stuff around. Sometimes the manufacturer and the product description whoever writes the product description breaks it up better than this one's already broken up. So sometimes you don't have to Do all this, you may just want to find one that's already formatted really well.

But come down here we see this, break this up, just make it easy to read. Alright, and you could actually go through and decide exactly what you want to get, get rid of what you want to keep. But, you know, it's not like I didn't even read all this to see what was the best stuff to keep was the best stuff to get rid of. But I just wanted to look good, okay, it's readable. Everything's kind of streamlined. Here you can see on the next thing we want to do is in order to make sure that this isn't treated as duplicate content, we just want to maybe cut this out.

Then paste it somewhere else in the article. So hear me, we'd come down. We paste it right here. Awesome. So now we have something a little bit different things are starting to come together for us. And the last thing we want to do is go get some reviews.

Okay, so we'll come down here. Maybe we'll create a new thing here called copy. Paste. We'll just call this customer reviews. All right, and then we'll come down and grab one of these customer reviews here. Yeah, that's a big one.

That's a big review. Wow. Okay, we don't need let's do this one. See the positive one. Maybe we'll just come through here. And we'll just copy a little bit of this stuff and we don't need like a ton of reviews but we can do maybe this one, we'll do a change the font out.

Back to our same font. This is Ariel, this is what the fonts to all be the same. So for that and for Donna, and then come down here. Maybe we'll do another one if we want to. I mean we don't have to obviously we see where we're at 864 but we really don't have that many reviews. Maybe we'll Remember, you want positive reviews don't take negative reviews.

So if somebody's knocking the camera obviously that's not what you want to put if you're trying to selling it if you're trying to sell it, so hey, this is a good one. It's nice and short and sweet. Copy this, paste here. We're down to 12 point we're still at the same All right, good. Maybe we want to do a bullet point to separate these Okay, There we go. Cool, perfect.

All right. Okay, so we've got our content here from Amazon, we've utilized and leveraged all the great content that's already there promoting our product. The last thing we want to do before we transfer this over to our blog, is we actually want to write our own 100 word copies. So what I'm gonna do is I'm gonna go ahead and pause this video, I'm going to come back I'm gonna show you what I've written. And then we'll go over a few specs for that and then we'll move on to adding us to our site. Okay, so I've added my first few words of copy here, this is about 100 words.

115 Words. Okay, so that's basically you know, what you want to have at the very beginning, you want to make sure your keyword is used at the very beginning just like it is in the title here. Make sure you use your keyword and then just fill in the gaps if you've got you know, I have 970 words now, so obviously I have more than I'm telling you You need. But if you have 650 words, just make sure those first hundred words, get you the 750 minimum, and you'll be good to go. So here's what I've written, you know, nothing fancy, nothing special, I didn't have to outsource this to like a really brilliant copywriter. It's just something to kind of, you know, start out introduce the product, and then the rest of the content that we've brought over from Amazon really takes care of it for us.

So, you know, if you haven't used the canon, that's 100, then you truly don't know you're missing for years canons been producing quality products affordably, that have helped people capture those special moments in their lives. So in this review, I'm going to specifically show you how and what this model does and how it has so that nothing is left out and you know exactly what it is that you're getting with this product. So take a look at these specs. They're crazy good for what you're getting in this camera at a ridiculously low price. Whether you're an experienced photographer or just starting out. I guarantee you love this camera.

Okay, so that's just a just a little introductory hundred words. It's different, nobody else is going to have this. I've written this. So you know, you're not at risk of duplicate content, Google's gonna essentially recognize and study these first hundred words more than anything else. Okay, they'll scan the rest of the document. That's why we switch things up a little bit.

We deleted some stuff, but this is really what's looked at. Okay, so you make sure the keywords there, make sure this is unique. We've got all of our content. So now what we're going to do is go over to WordPress, and we're going to add this to our site, we're going to create our first post. Okay, so here we are back in our WordPress dashboard. The first thing we want to do is go to pages.

And we're just going to add a new page. So come down here to add new and then let's open this up all the way. Okay, so we want to click this button right here and we want to show the kitchen sink. Basically, what we're going to do is we're going to use this word button and we're going to paste from Word So what we want to do is go back to Microsoft Word. We're gonna highlight all this, you can actually just click on this and hit Ctrl A, that'll highlight everything. And then you can just right click and copy.

That's all you got to do. Come here to word, Paste from Word. We're gonna paste here. Alright, and insert. Fantastic. All right.

So it looks like one thing it did, is it double spaced. So you'll just want to go through, line everything up and just make sure that there's not like extra spaces that you don't really need. Okay? You want to have spacing in between thoughts, but you don't necessarily need too much whitespace. So we got our posts. Let's go ahead and take this title out.

We want to bring this all the way to the top. All right, do we want to add our title? So come here add this paste here, go ahead and hit Publish. And we can view our page. And here it is. All right.

So cool title. Everything looks good, nice and spaced correctly. Lots of content. Customer Review looks a little shaky so we'll need to go back in and fix that. Like I said, Don't worry about the the customer review being as formatted because we almost want it to look you know what, let's just Let's forget the bullet points for now. This is not high leverage for us to be spending too much time on this.

We'll just space it out enough to where it's obvious that there are different reviews. That works. Okay, so we'll come back. Let's update refresh the page, we'll be able to see. There we go, Alex, fine. Okay, got an extra space there, but that makes it obvious title.

Okay. So now we want to add an image to this. So we'll go back to our product page. So we're gonna save image as save it to our desktop. And come here, we're going to click on Upload, insert, and make sure that your cursor is right there. In The front of the the first paragraph compared to from computer.

Alright. And we'll come here let's make the title, the keyword just make sure you click none here. We'll go back and put our affiliate URL in here later, the alignments left and we'll choose a medium size, insert into post. Cool. Alright, so we're going to go ahead and update this and take a look at it. We want to make sure that everything's lined up and looks good.

Okay, so we see here are the cameras actually interfering with the bullet points. We don't want that. So what we're going to do is come back here to edit pay And then we're going to do a smaller zoom. So let's try 70%. Awesome, perfect. Okay, so it's perfectly aligned with the first piece of content I wrote and then we've got our bullet points under it, and everything else so looks good.

Okay, so that's how I want it to look. Okay, and the final thing we need to do is make this post our homepage. Okay, so everything looks good here. Let's go back to our dashboard. Let's go to settings and reading. Our front page is going to display right now it's set to your latest posts.

Let's do a static page and front page is this canon s 100 Review should you buy in click Save Changes. Alright, so now whenever you go Go to fast traffic fortune.com. So we see everything's good except the site title is missing. So what we want to do is go back here to WordPress, we want to go to settings in general, we want to add our site title here. Okay? So in this case, it's actually going to be the Canon s 100 Review should you buy and maybe underneath you can say pros, pros and cons of the Canon s 100.

So you got a key word in there too. And then Save Changes. Now come back here, refresh. Bam. Alright, so we've got our site title here, this will just always be the same. And then it looks like a straight review site.

Okay. So somebody's going to read this. They're going to see this all the contents pulled from Amazon except our original review, everything looks nice and clean. In the next video, I'm going to show you exactly how to tighten up the site, add a couple more the configure a few more of the plugins that we added. And then we'll go on to actually driving some traffic and turning this into a sales page where people can buy. So thanks again for watching this video.

This one was a little longer, but I wanted to make sure you had this part right because this is probably one of the most important components of creating your Amazon affiliate sales site and making lots of money. So thanks again. I'll see you in the next video.