Okay, now that we understand the competitive environment that the employment environment is and our work environment is today, it's important to investigate what employers evaluate applicants on so you can represent yourself in the best way. So employers evaluate applicants on three things, what they read about you, what they see, and what they hear. Now, what they read about you is your documentation. That's everything from your application process to your resume, cover letter, your employment package, all your credentials, all your qualifications, you look good on paper, you must look good on paper. This training will help you prepare to represent and to present an impressive employment package. So you must look good on paper, your documentation must be in order.

And if your documentation is not an order, you're not probably not going to get to the next aspect of the competition, which is The what they see your appearance. If you look good on paper, you must look just as good in person. This generation has a challenge. The challenge is many youth care more about their social appearance than their professional appearance. They care more about their social identity than a professional identity that needs to change. playtime is over young people need to really elevate themselves and transition into professionalism.

If you are an impressive young person, you shine like the sun. So in this training and aspect that we've done over the years, I've really maintained emphasis on looking good in person. You look you must look just as good in person as you do on paper at a young man I was working with had an impressive documentation. He looked good on paper, but he did not care about his appearance. He couldn't care less. And finally I had to really be cut to the chase to him.

So listen, if you don't care about your parents, you might as well give up employment search because I understand that we In a very superficial environment, when people will evaluate you and what they see. Now, they can't tell you because a lot of times it's against the law to judge people or discriminate or not hire someone because of their appearance in some aspect, although there are some strict rules and regulations on on visible restrictions, some employers, but I was very honest and saying listen, if you real raggedy and you don't care about your appearance, then then you're in trouble. And I was teasing when I said Listen, I think real ugly raggedy people need to be eligible for disability issues. Now teasing them but there's a little bit of truth to that. You really need to be mindful that we live in a very superficial environment and you must really invest in your professional appearance if you want to compete in today's competitive job market.

After you look good in person is you must sound good, your communication skills must be taught top notch. your communication skills must be just as effective. Have you looked good on paper, and you look good in person, you must also sound good because the employer is evaluating you on what they hear. So if you have poor communication skills, you can't sell your product you can't articulate Well, you're going to fall short in that aspect as well. I really do a great deal of put a great deal of emphasis on professional communication, particularly with this young generation because over the years, your communication skills has decreased over the years because of technology or what have you. There's all type of philosophical reasons why, but it is very clear that today's communication skills has decreased over the years.

Now I really emphasize that to young people, you must develop good professional communication skills, particularly if you're looking for to maintain gainful employment. So this training will include some specific details on how you can look good and you can really sell your product very well during the interview aspect of this training. So once again, there are three aspects that employee Whereas evaluate you on what they read about you, your documentation, what they see your parents and what they hear your communication skills.