A market segment is a group of individuals or businesses who share similar characteristics. Because of this, we can write for each of them with their needs in mind, just like you would if you're hauling in conversation with them. This allows us not to have to compromise our message, but rather to customize it. In the next lesson, we'll look at exactly how to go about choosing three personas. How do we address each of them and make sure that our general content is relevant to all of them, but we can tailor our posts