Introduction

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So you've heard about the power of social media as a platform to connect with prospects and customers, you've noticed as a business of succeeding on Facebook. But when you go to do it for your business, you lose confidence, and you're not quite sure what to do. Facebook is a fantastic platform to promote and for your small business, its functionality allows us to build a mini website. In this course, I will explain the value of a Facebook page and how to make the most of it. We'll look at what photos to choose what words to use, and how to do that first post. My name is Kelly Hodgkins and I've loved marketing for as long as I can remember.

I've been in the industry for over 10 years, and I run my own marketing consultancy in South Africa. As social media has come to the fore, I've engaged with them, created strategies for them and implemented these strategies. First range of brands. I've taught several students the basics of Facebook in person. And now this platform allows me to teach you wherever you are in the world. In this course, we will explore the different kinds of Facebook pages, and why a Facebook page is preferable to a Facebook profile.

We'll identify who we're talking to and how that affects the content we create. We'll look at the key aspects you require to set up a Facebook page that takes for about us, the images and your first post. We'll look at the different kinds of posts you have videos, events, going live and photos. In order to get the most out of this course. I recommend that you have a Facebook profile and our regular user Facebook. In the end, we will set up a Facebook page step by step and we'll create that first post skip pastic my objective for who you To have a well thought out Facebook business page, and for you to feel confident using it.

We will take it step by step and I'll explain each decision you make while we're making the decision and how to make the most of this fantastic platform. I look forward to being with you every step of the way.

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