Choosing the images for the profile photo

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Transcript

They say a picture paints 1000 words. And this is true on Facebook too. There are two key visual elements of a Facebook page that you need to look at before we can set up your page. Firstly, it's your profile picture. You may be familiar with this concept from your personal page. That here we need to make sure that you're representing your personal brand.

Ideally, I'd like to use a logo. It's something that's recognized as being related to your brand, and will be seen in other places such as at your building or on your vehicles or in your corporate clothing. However, if you don't have a logo, or perhaps you're a public figure, then it would be a good idea to choose a really good photo of you on elements of your business. Remember to look at the dimensions that you're having to use. The profile picture is a square and it has rounded corners. Try and take something that Going to work well in those time insurance.

I have attached a document here for you to refer to both guidelines about taking photos. This applies to your profile picture. But it also applies to your cover image. Habit image allows a little more personality. At this point, someone's arrived on your business page on Facebook, and is now trying to get a sense of who you are. I like to change our cover photos quite regularly, depending on the campaign we're doing.

Depending on your kind of business, this could be once a week, once a month, or once a quarter. Again, remember to look at the parameters that you're working with. And it's quite an unusual shape. Facebook has also introduced the ability to put a video up there. So you really do have a lot of options when you're looking at what you want to say. Try and remember that it's important that it's something that relates to everyone who visits your page somewhere else.

A superstar and encourages them to keep reading down

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