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Ecommerce Marketing Mastery Program

Module 1
Introduction
How to Get the Most out of the Course
The Big "Why?"
Key Takeaways
Module 2: Marketing Strategy
Marketing Strategy for eCommerce
Customer Profiling
Your Website and UX
Creating a Complete Marketing System
KPI's
Customer Journey Mapping | Boosting Profitability
Module 3: Social Media Advertising
About the Channel
Choosing the Right Platforms
Organic Social Media Strategy
Paid Social Media Strategy
Setting up Correct Tracking
Understanding Minimum Budgets
TikTok for eCommerce
Pinterest for eCommerce
Selling through Social: FB and IG shops
Module 4: PPC and Search Engine Marketing
About the Channel
Types of Campaigns
Bidding Strategies and Keywords Targeting
Shopping Ads
Smart Shopping and Display Ads
Search Ads
YouTube Ads
Module 5: Content Marketing
About Content Marketing
Integrated Content Marketing strategy: Choosing the Right Channels
Content Refurbishing and Repurposing
Media Consumption Behavior
Module 6: Search Engine Optimization [SEO]
About SEO (on-site and off-site)
On-site SEO Strategy
Creating new site content
Off-site SEO + Optimising products and Well-Performing Landing Pages
Module 7: Influencer Marketing
About the Channel
Nano/Micro/Macro: What's Best
Tracking and Monitoring Performance
Actioning the Channel
Module 8: Email Marketing
About the Channel
Email Newsletters
Email Marketing Automation
Tools and Techniques
Module 9
Highlights
Additional Opportunities

Customer Journey Mapping | Boosting Profitability

Ecommerce Marketing Mastery Program Module 2: Marketing Strategy
By: Andrei Tiu
8 minutes
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