Preventative medicine preventative care in the industry of human medicine both dental and general practice has become a normal occurrence for most practices. Having an annual physical and bloodwork screening is a protocol for maintaining certain discounts for one's insurance coverage, which has significantly increased compliance on fortunately for the veterinary community, preventative dental and Physical Medicine cannot be incentivized in the same way that human healthcare is. And it is up to veterinary professionals to communicate the benefit of preventative health care to pet owners using logic facts and sometimes guilt. This difficulty and communication has contributed to a significant trend of declining visits of pet owners to their veterinarians over the past 10 years. There are multiple reasons for the decrease in compliance with veterinary services. One of the most significant reasons is the proliferation of self help and all natural pet care by owners who would rather Their questions instead of asking their educated veterinarian.

Another reason is the difficulty clients have in transporting their animals to the vet and the animals resistance to examination and or treatment. This especially applies to cats, most of which are very opposed to getting in crates senior animals who may be hurting and unknown places or have arthritis and pets that are simply fractious for a variety of reasons protection, training, fear, anxiety, rescues with unknown history and so on. Lastly, and most significantly, most pet owners don't know preventative routine care for their furry friends is needed. This is an important client driven factor for the diminishing use of veterinary services. The biggest fix to this particular problem is in the hands of the veterinary community ourselves by creating a greater customer experience and clearly and positively explaining the why behind the importance of what services we can offer every member of the veterinary community can help offset any of these three biggest factors working against us to popularize preventative medicine for the betterment of our animal companions.

In the subsequent lessons, you will learn what preventative medicine is and how to explain it to your clients.