Dr. Joseph m Duran 1904 to 2008. He was the founder and chairman emeritus of the Duran Institute. He holds a BS from the University of Minnesota, a JD from Loyola University, and numerous honorary doctorate degrees. Duran has failed that managing for quality requires the same attention that other functions obtain. Thus, he developed the Duran or quality try ology which involves quality planning, quality control, and quality improvement. Duran sees these items as the keys to success.
Top management can follow the sequence just as they would use one for financial budgeting, cost control and profit improvement.