What are Data Aggregators?

Do It Yourself Local SEO for the Small Business Owner Creating Business Listings for Local SEO
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Transcript

So in this video, I briefly wanted to talk about what are called Data aggregators. And there are a few companies out there that basically have these huge relationships with other business directories where you could submit your business. And they're basically going to aggregate your business data across all kinds of different websites. So what you're going to find is that, you know, some of these companies like you could look at a yext.com. Or you could look at, let's say, Moz. Local, this is another tool.

Some of these tools have already partnerships with some of these other debt data aggregator companies, it's really kind of confusing to look and see what's the best direction to go. Generally, what you're going to find is if you can build a lot of these citations on your own, you could probably make life a little bit easier for you. But the way that these systems will work is you can input all of your data, for example, into one of these platforms into one of these data aggregators. systems, and they'll then move that data across all these different sites. And you don't have to manually go to every site one at a time and get everything done. Now granted, you may find there's going to be a little bit more power, having a listing in some of these data aggregation systems versus just having some of these guys going out there building these citations for you.

It's kind of a tough call, you will find that a lot of these you know, they are pretty expensive, I believe to go with this this platform, which is new star local ease. I think for a small business, I don't know what they actually charge for their tool, you see if I can find, so it's about $25 a month. You know, they'll basically link up everything and make sure your hours of operation are good. And you know, you're you're basically going to have to pay yearly per location in your business and you've got, you know, so if you have one location, I think you have to pay in bulk and this is technically what you end up paying is about 25 a month. Another tool to look at is factual. And this is essentially, you know, they're doing the same thing, you know, they're gonna look at your data and kind of move it across all these different platforms.

But these are all kind of different companies you can look at and maybe worth kind of exploring and seeing what you can do with some of these. Generally, what I like to look at is I'm going to show you another tool in the upcoming lectures called Moz. Local, which is another way you might be able to get an in with some of these platforms because they already have a relationship with them. I just really wanted to explain what these are because you will see them and say like a bright local report, or if you're really researching citations at all you're going to find these are going to come up

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