Alright, so in this video I want to talk a little bit about the Yoast SEO plugin. This is probably one of if not the most popular WordPress plugin for search engine optimization. If you're using a WordPress based website, this may get a little bit, it's not really going to be too too advanced for you if you've never used WordPress, but really, it may be a little bit technical. I don't want to confuse anybody too too much. But if you're not familiar with WordPress, essentially you've got some plugins and things that you can add in addition to your website and this is a free one that's 100% free you can get it from the WordPress directory. And if you're not familiar with WordPress at this point, I know I talked earlier in some of the videos that you can go out there and essentially get some web hosting and then get WordPress set up.
What I highly recommend again, is that if you don't know WordPress, go out there and take a free course and start digging around the internet if you are running a WordPress based website If you're running a tool like Squarespace instead, the same practice is generally going to apply here for how we're going to be, you know, doing SEO and a lot of the upcoming lectures, it's really all the same. It's just a matter of where you're actually putting in these settings. So I wanted to kind of show you here's just like the SEO plugin page. And if you do want to check this out, you can learn more watch their video, and there's tons of resources on the internet for this plugin and all the different things that kind of go along with it. But I wanted to show you a quick example of what it looks like installed.
So here I've logged into the all Florida pool website, which I've kind of been using as an example in a lot of the last few videos. And when you have it installed, you're going to get this snippet piece here at the bottom of WordPress called Yoast SEO. And this is a good example of a very keyword focused blog post that's been done for all Florida pool here. You can see the snippet preview. This is exactly how it's going to show up in Google. And the key pool renovation in North Miami, Florida, I also stressed that you should be basically coming up with something that highlights your service.
So if your pool company, obviously in this case, they do a pool renovation. So if someone goes online and they type in pool renovation in North Miami, the idea that we want to try to get this article ranking for this term. And the other thing I like to do is include the state code, because there are lots of cities that will potentially be in other states. So you don't want to have something like I know there's one in New York called Middletown, and they're also in some other states that same city. So you want to add in the state code as well. And another really important piece is this URL.
So you've got the same keyword here, again, kind of in the URL pool renovation in North Miami. And then we have it again, in what's called the meta description. You can add it in a focus keyword that'll kind of give you a little bit of a score. And then here's our title, which you're seeing up here. And then again, our meta description. The biggest thing I'd like to stress is you don't want to go over the character limit on both the title and the meta.
So if I were to add, let me just keep adding characters here. You'll see it kind of, you know, it appeared up in my, my piece there. Now I'm negative 10. So I'm over the limit. And I'm no longer seeing it show up in the search snippet. So obviously, we don't want that.
And the same thing with the title, you'll see warning, displaying Google's limited to a fixed width, yours is too long. So you want to watch out for those things. And this is pretty much the basis of using the plugin. I wouldn't go too too advanced into this. I haven't actually checked this article to see if it's specifically optimized for this. But the idea would be that if you put in this focus keyword, it's going to give you back some data.
So we're actually in really good shape here. We're going to see that it's in use in the article heading. It's in use in the page title It's in use in the URL. So you can see it's getting now highlighted all over the place. It's highlighted in the title in the URL and in the meta. And then it's in the content six times, we've got six times it's repeating pool innovation in North Miami, and again in the meta down here.
So we're basically optimized and Yoast is going to flag this as what's called, like, you know, they're going to give it a green green light status that it's good to go. It's it's been found at least once in all these places, and you're optimized. So that's kind of the basis of the plugin. The next following videos, I'm going to walk you through more stuff on setting up your site and SEO optimization for the blog posts that you're going to be creating.