Okay, so in this video, I'm not gonna dive too deep into keyword research. Generally, what I kind of wanted to mention is that if you're going to write articles, really you want to write something that you feel people are going to really be searching for, depending on what your business is, I mean, you kind of want to go for things, as I mentioned, that are going to be city focused and service based. So whatever it is you offer as a service, that's really the types of content you want to create. And I'd say the probably easiest way to do this would be to kind of use Google's search snippet piece that they kind of give you as you type in something. So let's just go with the pool example. If I start to type in pool service, you can already see since I'm based in Massachusetts, it's already giving me some things here like ma p buddy South Shore, so let's keep going let's just say I'm pool service in and then we got a couple more areas in my area in Escondido.

So those are things that People have previously typed insurance. So that's interesting. And then we could keep going. Let's do south and here now it's pulling up South Florida pool car service in South you know, so we got I got some ideas and you can kind of use this to your advantage. Let's put that in and now we're going to get the results of what that is. And now here you've got all the different results there.

Maybe we could change it to North North port. See if North Florida gives it looks like it gives us some different different results here. So really, these are some things that you can kind of utilize for yourself when you're typing in things to try a catering service you know, we can even pick Boston. So you know now you got some other ideas best catering service, full Service catering at your service catering that sounds like a brand. So you might be able to make an article that's called full service catering in Boston, maybe your catering service. That's a really good example for you.

And what you kind of want to look at is, you can see that a lot of the articles here, none of the titles, except this one here, we got Boston full service caters. That's the only one that really is directly targeting this. If you had an article that was literally full service catering Boston, you're gonna have a little bit higher chance I'd say of showing up up here. So long as you can create a really in depth article on that. And, you know, none of this competition is really just gonna, you know, be too difficult for you. I generally try to go for smaller cities, Boston, obviously is a pretty big area.

If you go into smaller towns like, I'll just use my own town. Actually, I won't, I can't put in an M when I'm recording. I don't know why. Let's just say and over So we got some of the local results. And now it's finding you know wedding caterers in North Andover. So we got some examples here.

But this is something we could do if we were a catering service, we could put in an article called full service catering and over and then maybe you could expand out, you know, go into another local city that's nearby April, you could basically make articles for every single one of these cities. In terms of making these unique, I know that's gonna be something that's challenging and that's where you're really gonna have to get creative and find ways to kind of add in switch things out. Generally, what I highly recommend you do is find all the services and then go after your home city first. I know I mentioned this before, but that's how I would do it.