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Marketing Fundamentals: 5 Pillars

Introduction
A Brief History Of Marketing
Preview
Four Marketing Definitions You Should Know
Preview
The Mindset Of A Genuine Marketer - 10 Mentalities
Preview
Big Names In Marketing
Two Marketing Problems To Be Aware Of
First or Better Any Thoughts
The Importance of Social Proof
Internet Marketing Dictionary (Downloadable)
Product
What Is A Product?
Product Levels And Customer Value
Product Life-Cycle
The Most Famous Marketing Concept Explained - Positioning
How To Design A Powerful Name
Information Products - Leverage
Take Action! Design Three Powerful Names
Customers
Customer Behavior
Needs, Wants and Demands
Motivation Theories
Market Segmentation And Target Groups
Customer Satisfaction
Take Action! Create An Imaginary Customer
Price
Price And Costs (There is a difference)
Market Structure And Pricing
Pricing Strategies
Freemium Business Model
Take Action! Choose A Pricing Strategy
Communication
Promotion Communication Mix
Communication Process
Buyer Readiness
Crafting Your Promotional Message!
David Ogilvy Template - The Ultimate Marketing Copy That Sells
Take Action! Create Your Marketing Message Professionally
Place
Distribution Channels - Online Point Of View Included
Marketing Intermediaries - 400 Million Dollar Man
Take Action! Put Your Promotional Message In Front Of People's eyes

Place

Marketing Fundamentals: 5 Pillars
By: Vladimir Raykov
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