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Copywriting Masterclass

Master Headlines
The Ultimate Purpose Of A Headline
Preview
9 Styles Of Headlines For You To Master Part 1
9 Styles Of Headlines For You To Master Part 2
Annihilate Boring Headlines By Adding Power Words
Top 10 Tried & Tested Headline Formulas (Use Them!)
Writing & Testing Your Powerful Headlines
BONUS - AIDA Integration Plus Real Life Example
257 Power Words (Download And Use)!
Master Benefits
The Difference Between Features And Benefits
Convert Cold Features Into Benefits That Sell
What Is The Benefit Of The Benefit
The Ladder Of Abstraction And Your Benefits
The Place Where You Should Write Your Benefits For Optimal Results
Benefits And Features - PRINT
Project Assignment - Features vs Benefits
Project Assignment Example
Master Offers
8 Elements Of A Highly Converting Offer
Preview
Framing Your Value Proposition So Your Offer Looks Like A Real Bargain
The Power Of Social Proof And Video Testimonials
The Power Of The Urgency Principle
We Love Bonuses - Add Them!
Remove Or Reverse Risk (Crucial)
Crystal Clear Call-To-Action (CTA)
The Biggest Secret To A Successful Offer
Case Study - Was That A $100.000 Letter
A Sales Page Example 1 (High-End Coaching)
A Sales Page Example (Web Traffic Course)
Project Assignment For This Section
Master Stories
Why Should You Use Marketing Stories
Three Rules When It Comes To Writing A Marketing Story!
Where Should You Use Marketing Stories
The Unlimited Power Of Your Personal Story
Who Should You Write Your Story For
Examples And Your Project

Master Headlines

Copywriting Masterclass
By: Vladimir Raykov
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