So, while you're running your web design business, I would advise you to diversify whenever you can. And if a client asks for print design services, I would try and supply them as best you can. And here is something about selling print design work. So try to own as much of the process as possible. clients will appreciate you taking away hassle from them. So if a client requests business cards, say you will design artwork print and deliver them, so you're owning as much of the process as possible.
So you can charge them for the print cost, and you can charge them for the delivery. And obviously, you can charge them a little bit more than what you've had to pay for them because If it goes wrong, then you've got to sort of out. But remember, sometimes people will pay you to do things that they can do, but don't want to do. And handling print and delivery are classic examples of this. A print job can be set up in five minutes. But you're entitled to charge for more of this, as it can take a lot more time if things go wrong.
So as with website work, education plays a big role. So if you're not sure about print design work, I can assure you, you can do it. It's a lot less complicated than it used to be with digital printing on short runs. So things like business cards, and letterheads should be no problem. As you can see down here I have a link to an article about how web designers can print design. And here it is.
So you just have to remember where as a web where it is 72 PPI, your Photoshop documents should be 300 ppi. I say Something about vector here because it's always better to use vectors rather than bitmaps. In your artwork. print design artwork should usually be semi K and not RGB though today's printers will receive RGB files and print them out for digital printers quite happily, there's a bit here about black you have a four color black, and very importantly, how to provide files for the printer and the right sort of PDF files from Photoshop, Illustrator and InDesign. And if you've got the Creative Suite, of course, you've got the methods to create very good artwork for printers that can use all the way around the world. And finally, there's a bit about paper stock finishing and print runs, etc.
So there's a little bit of help there on my website at Rob carbon Comm. So if you have business cards or letterheads to print, always best to do it in InDesign or Illustrator and show the client the options of the work as PDFs and here's something you can post in email. With the PDF that you sent to the client, so thank you for your recent inquiry, please find attached a PDF of your business card flyer or brochure. The PDF should be viewed at 100% in Acrobat Reader to give an accurate representation of its size, the colors viewed on screen give an indication of how they will be printed, but aren't an exact match. I look forward to your feedback. So a couple of important points, they're always good to get the client to view things 100%.
So if it's a business card, they get some idea on the screen, what sort of size it will be when it's printed. And the other point is about colors. Sometimes reds and blues can look really bright and vibrant on screen. And when they're printed, they can look much more dull, and some clients have issues with that. So it's a good point to put it in as a caveat in the email once or twice at the beginning of a client relationship. So they're not too surprised when they see the finish.
Product, but Okay, I hope that helped you. As I say, I think it's very good for you to diversify from web design, maybe print design, maybe a step too far for some of you, but I would say for most of you definitely consider it as another string to your book. Okay. Thank you.