Okay, today we're gonna be talking about handling client requests. Now remember, with client communication, you have to seek to understand what the client requires. Now there's no feeling like it, you get a call or an email from a client, and they want your services. They want a website. I remember the first time it happened to me. And I remember the last time it happened to me, and I still get the same buzz from it.
But as I say, it's about communication. And you have to distinguish between what the client thinks they require and what they are actually asking for. So a lot of times clients will ask you for a new website to be built, but they have absolutely no idea how the website will get the visitors and what they want the visit. is to do when they get to the website, awful lot of web design is about educating the client. One of the secrets to running a successful web design business is to set up systems for various projects, and automate their systems. And one of them, of course, is for SEO or blogging, or some way to get your client, some visitors.
Others are setting up an email capture form to get your clients email addresses of their potential customers. Now, a lot of the time, the client haven't thought of this, and you need to tell them and the best way to tell them is to develop some sort of checklist. And this checklist can reside in a Word document, a text document or a spreadsheet. With the example of a website, you can have a bit of text prepared saying exactly what you'll do for the client. And you can go through this list and copy and paste it into an email, take bits out of it, obviously In the next lecture, I'll actually have the text of this email so you can copy and paste it yourself, the one that I use, and then you have a list of tasks to complete, set up this website, registering a domain name, changing the name servers, etc, etc.
And then for example, if you're using WordPress, you have a list of tasks to do after completing WordPress, setting up Google Analytics, setting up a XML sitemap registering with Google Webmaster Tools, etc. another level of this, these checklists, they can be videos that you can post to YouTube, and they will be useful later when you automate this process and outsource it. So always be thinking of doing YouTube videos of these processes. So having systems and procedures written down, makes the tasks easier to complete and easier to automate and outsource. So it'll save you time and make you more money. I'm not suggesting you change your business.
To a production line of pre packaged products, and you can still be creative in your designs, but you must be disciplined in your time management. So the next time you start a project, open up a text file, and note down the order of the processes you undertake. And you'll find the more you do this, the more easy and speedy, complicated tasks become in the process of doing this is very important. It's important for you. It's important for outsourcing and sometimes you can use it in client contracts as well. The next three lectures I'm going to tell you more about the checklists for web design, print design and logo design.
Thank you very much.