You can't have a program on executive presence without a discussion of leadership. Because all great executives are great leaders. Leaders are not born they are made. Much has been written and studied about leadership. But we believe that each of us develop our own style of leadership and make it suit different situations. But there are some universal principles that underpin leadership in a financial context that we want to look at and share with you in this course.

Credible leadership is one of the six traits of executive presence for financial executives. And many of you may not believe that financial executives had much of a role to play in leadership. After all financial executives are responsible for running the so called back office. And the CEO is the true leader of the organization. That's a very, very narrow view of the modern finance executive. Progressive financial executives see their own leadership as every bit as important as the CEOs.

Not only inspiring Their own team, but across the organization and beyond, notice how we slipped the word credible into this trait. While credibility is important for all executive, it's certainly heightened for that of the financial executive. credibility is a financial executives most valuable personal attribute. When you've got credibility, your role as a financial Executive Office becomes one of a strategic adviser. However, when your credibility is perhaps mature or lacking, you're likely perceived as an manager of the back office. two entirely different roles.

Now, let me give you a brief preview of the course that we have in store for you. In the first lesson, we're going to explore the transition from being a highly competent manager into one of our highly credible leader. And the second lesson, you're going to better understand the leadership effect and why it's important and the third lesson you will learn more about true leadership and its full potential and in The final lesson we're going to look at how you develop your executive presence through credible leadership. Are you ready to get started? I am. Let's go.