There was a wrong common thought that risk management” is a secondary activity or function and not that important. Believers and followers of that school used to say that corporates should focus their time and efforts on revenue-generating activities only. In their views, those activities that need to be given too much importance are:
Sales, logistics, marketing, and finance, not risk management. In the last two decades, we have seen many crises and risks that made many big and famous companies go bankrupt and vanish from our business world due to a lack of Enterprise risk management. Those cascading risks and crisis and their impacts on businesses turned the table on the followers of the old though.
Did you hear about a company called Kodak?
Kodak dominated the Photography business for so long and it was manufacturing the films for the old cameras. Its films were the most famous and trusted ones in all studios all over the world. New digital cameras were introduced in the market which was a great competition “Risk” to “Kodak”. Kodak neglected that risk as they weren’t competent with Risk Management.
Guess what was the result?
Kodak is not existing anymore after dominating the whole world.
I bet you are not one of those people who used to say that risk management is not important, that’s why you are reviewing my course right now. Congrats, you are on the right path to safeguard and secure your company’s assets and operations.
Topics covered are:
I hope you will enjoy the course and can’t wait to start that journey with you.