Hello, this is Rob here from Rob coven calm. And I want to talk to you about product creation, and how you're an expert, and how you can sell that expertise and make money online with info products. Now, I really believe that everyone is an expert. Everyone has expertise. And everyone can create info products and make money online and build their brands and businesses by doing so. But are you worried because you haven't done it before?

Are you worried because you don't have the authority? And are you worried because you've never taught before and you don't know how to create an ebook and video courses? Well, don't worry, because I can explain everything about how to do it that don't worry about your expertise, because Have you ever noticed that the actual Experts aren't always the best people to teach a subject. This is because they learn the basics so long ago, that they've forgotten how to explain it. The best people to teach subjects are people who have just learned them. And you'll even find that you improve your skills by teaching them now add to this, the world of work is completely changing.

WordPress didn't exist 10 years ago. And social media management course that is in high demand at the moment, didn't really exist five years ago. And into this, there are CMS 's and code platforms that are springing up every year. And people are hungry for this new information. The old school methods of education and training simply aren't sufficient for the new info economy. That just are the materials that people need out there.

People are hungry for video training, and ebooks that give them the latest entrepreneurial and business skills. I want you to think about how your expertise can benefit markets out there. Think of the skills that you've learnt recently that you'd be able to teach and you'll be able to help people with because that will be how you can make money online and grow your business and brand everyone has a preferred method of learning. Some people like video, some people like books, but in the same way some people like to learn from certain people and some people will like to learn from you because you are unique in your experience and expertise. And the same thing has happened to me. People like learning about WordPress for me because I have an unique set of experiences to explain how to create a website from scratch with WordPress.

This has worked very well for me, there will be things that you know how to do that you will be able to make money from online by teaching with info products. So I want to unlock the treasure chest that exists inside you have expertise that you can make money from online. And one of the keys to unlock this treasure chest is understanding your markets, pain points and benefits that you can provide. So I want to teach you how you can identify these pain points within your target market by market research. And by market research. I mean putting content and questions out there via a website or social media or even just talking to friends and colleagues because out there There is a mine of awesome market research information where you can get your ideas from to create your info products, it's quite possible that you're doing this already.

It's quite possible that you're already incredibly excited about the books and videos that you want to create because you know the subjects that you want to create them about. But it's essential that you keep on doing this free market research, putting content out there, and getting feedback back. Because if you do that, you will fine tune your products and even better, get more ideas for more products. Because creating products is something you need to do again and again consistently and don't forget to enjoy yourself. If you enjoy making a video course, people are much more likely to enjoy taking it. Think what subjects you would enjoy telling people about and create info products around them.

So I hope that helped a little bit about the info product creation I'm going to be talking about in this course. Don't forget to provide value to your customers to your target market. And don't forget to enjoy yourself. Okay, I hope that helps. My name is Rob Rob cabin calm. I'll see you in the next video.