This course provides you with a proven strategy for improving your Google search traffic. With an eye on Google quality guidelines. It focuses on all the aspects of a website. These two ranked highly in Google search, the step by step procedures focus on all the aspects of a successful website in the eyes of Google. We look at content, the technical aspects of SEO, and the social implications. What is the future of Google search?

What is the future of mobile search? Your website needs to be the best it can possibly be to succeed in Google rankings. But before we take a look at the content and the structure of your site, we need to make sure that all the things technical aspects are in order. For the purposes of this course, I'm going to split the technical issues into categories, content, broken links, and speed. There are many free audit tools on the internet, which will crawl your site and list various problems with guidance for correcting them. common issues are missing image alt tags, duplicate pages, duplicate meta descriptions and such things as multiple h1 heading tags.

Most issues are relatively easy to fix using the guidance notes provided with the tool. We won't go into the details here. It isn't necessary and the course is much broader in scope. Suffice to say you need to make sure that your site doesn't have Underlying technical problems that will tend to sabotage the best results of your content optimization. The next question is, how does your site look and perform on mobile? I use two tools to check this.

First of all, a visualization tool, which allows you to see your site on various devices from tablets down to the smallest smartphone. And next, I use Google Search Console to hone in on the detail of any problems that Google Search bot finds. For example, common issues I found in my site were content too wide in the case of poorly optimized image maps, and link text or images too close together for navigation by touch. Search such issues give a poor user experience so people will spend less Time on your site, which is a negative signal for Google. The next step is to check your site for broken links, both externally and internally. There are many free tools on the internet to do just this.

This tool simply lists every occurrence of a broken link. It gives a URL where the link can be found, and also the source code. So you can find it easily. Although it can take some time, you need to ensure that all links are fully functional as it reflects on the quality in the eyes of Google. site speed is also a factor. And it can impact rankings in two ways.

I suspect that the Google algorithm measures load speed directly as part of the ranking process. But the time spent on a page is also important. It's a double whammy. If your page is slow, users will not want to wait for it to load. So they will leave, so it will hardly register as a visitor at all. Any of the free tools give instructions how to improve your site speed.

Such improvements range from lazy loading images and video to reducing the number of scripts executed on a page. If you have a WordPress site, there are many plugins to help we load speed. It's often possible to reduce page load speed to under a second Will you finish checking and solving any technical issues is time to look at your content in some detail. The first step is to check the key Words that your page or your site is ranking for in Google Search Console, and how to devise a strategy for improving your traffic.