Alright, now let's talk lettering and typefaces. Creative fonts not only carry a message, but they can have a strong visual impact as well. typefaces can evoke emotion, express nostalgia, they can make you laugh, shiver and everything in between. And just like every other visual we're talking about today, fonts absolutely adhere to trend cycles. When you look at this design, you immediately think of retro 1960s throwbacks. Same with this art nouveau inspired style.
It draws inspiration from smooth forms and elegant curviness aka it belongs on I'm Yuka piece and definitely has a period of time associated with it. And just like the 1960s had retro hand lettering and the 1890s had a sort of modern style Art Nouveau typeface. Today's typefaces also rise and fall in popularity similar to with colors, motifs and patterns. There isn't just one style that raised Supreme and typography instead, there is a lot going on in the type world at all ends of the spectrum from hand lettering to typefaces to 3d Custom renderings. There are a ton of visual directions, and there are a few ways that I like to stay up to date with the top trends and typography and lettering. I follow my favorite lettering artists and designers on social media, especially Instagram.
If you're looking for typographic insights. Instagram is a great resource. Pretty much all of the top designers and agencies out there have a social media presence and Instagram is usually the preference. It's visual is constantly updated with new contents. And it's a great way to communicate, network and share with other creatives. If you want to check out experimental typography, head over to Becca classrooms page.
She's one of the best resources out there for tactile lettering and stop motion. It's pretty inspiring stuff. She uses all sorts of materials to construct her messaging food ingredients, candy, cut paper, icing vegetables, toothpaste, sand, flowers, honey, even punch bowls. In the world of experimental typography, she's absolutely killing it. She's a great resource for seeing what the newest designs and experimental typography are looking like. If you're looking for more traditional typeface inspiration on Instagram, I've got you covered there as well.
I love the typography works of Louise Philly. Not only does she post process shots of identity she's currently designing, but she also shares snapshots of where she finds her typography inspiration, which is usually storefronts vintage packaging, and retro find from antique shops. Her type biography design style is incredibly refined, elegant and timeless. She draws inspiration from her love of Italy, modernism and Art Deco styles, giving her type families a distinct era of early 1900s of athletics. All of this makes stand out as a typographer. When you see the typefaces she creates, you know what's hers She is an industry leader when it comes to post modern return to historical type styles she modernizes or typefaces with on trends, color palettes and compositions, which make her work relevant to today's trends, especially since post modernism is on the rise.
All right, a few more lettering artists and type ographers to take note of these are the designers that are on fire and setting trends across their industry. Jessica HESH, she pioneered her signature style of delicate script calligraphy and sophisticated hand lettering, which has been emulated by creatives all over the world. Chances are you've seen her work in the wild. She worked with Wes Anderson to design the title sequence for Moonrise Kingdom. She's also collaborated with Adobe Hershey's Facebook, Victoria's Secret Old Navy, the list goes on and on. Point is she is a trendsetter with typographic that's worth paying attention to for some more unique lettering inspired Check out the lettering bug London.
It's an account filled with beautifully intricate and color popping drop caps, all hand painted. Alright some other notable type ographers and hand letters to follow on Instagram. Gemma O'Brian at Mrs. Eve's 101. Lauren home at Tom sweet home. Jessica Walsh, Jessica v. Walsh, Eric Marinovich at Eric Marinovich, Kate Polin at Kate pull in draws, and Timothy Goodman ads Timothy Goodman. And for variety checkout curatorial accounts.
These are Instagram accounts that aren't just the works of one designer, but a collection of various types of designs by notable designers all over the world. Good type is a classic this curatorial account has over a million followers and showcases type and lettering and examples from a huge selection of global designers. Not only is there are a ton of variety that you're seeing design work that is getting churned out right this moment. The pieces are relevant Usually brand spanking new and vetted by a team of experts. In addition to tracking top lettering trends at the source, aka the type designers that are making them, you can also get a pretty solid glimpse by observing consumer facing companies like Nike, Coca Cola, Google, and Disney. These brands all pay top dollar for design agencies to design the best of the best in terms of marketing and branding.
And they all use type biography and lettering in their materials. Take note of how they're doing this. What typefaces are they using, how are they designing their compositions? Are there any fonts that you're using that you could start incorporating into your own work? fun story? When Airbnb launched their animal experiences?
My first thought was, holy crap. I can go have a draft while helping socialize a rescue dog or play with baby goats in Colorado. But my second thought was, what is this typeface they're using it is awesome and you better believe I started incorporating record data into my design work cited note here. If you find a cool typeface like this out in the wild and you want to identify it, there are a lot of resources out there to help you out. I use the what font extension for Chrome. But this only identifies web fonts that are HTML.
If it's a flattened image, I'll take a screenshot and upload it to what the font or the font squirrel matcher rater. Alright, I'm gonna end this lesson with a streaming observation of fonts trends that have either already taken off or they're still in early stages of popularity. high contrast, Sarah these are reminiscent of high fashion think Vogue, but we're now seeing applications of them and a wider variety of industries. These typefaces are dramatic fancy and are packed with a lot of personality, outlines and in lines, they're modern, mature and feel a little bit industrial. I see a lot of these on branding for craft beers and cold brews. 3d rendered fonts.
When Jessica Walsh split from sagmeister Walsh to create her own agency. She rocked the design world Not just with this news, but also with the bold and futuristic branding of her new agency. Her team designed 3d renderings of the new logo and surreal and striking environments. And since then designers have been distorting, stretching, bending and swirling their designs to create these compelling 3d effects on their type Pog Rafi. fonts with rough and messy forms, especially if they feel hand created not to digital, nostalgic and vintage inspired fonts. It's pretty much a given that if you use a vintage fonts, your product is going to look more elegant and serious.
Personally, I love seeing the resurgence of bold, intricate and jazzed up classics with modern applications. And last but not least, the polar opposite of intricate vintage, minimal Sam Sarah, there are simple and easy to work with. And even though they're not packed with in your face personality, they can still be powerful when used well. I like it when they're used in an airy composition with some room to breathe. And I want to end this lesson with a resource that I use all the time when I'm looking for really trend and intriguing fonts to download. Check out last type foundry.
Last type is the first of its kind. It's a pay what you want to type Foundry and it's been around for nearly 10 years. It's a really great resource for unique typefaces designed by contributors from all over the world. It's a pay what you want model. So it's up to you to determine how much you think a particular typefaces worth and hundred percent of the funds from sales of these funds go directly to the respective designers. Alright, it's many exercises time, I encourage you guys to pull screenshots of typefaces that you're noticing right now that are appealing to you and typefaces, you can see yourself incorporating into your own work.
If you want to go an extra step, upload your screenshot to a font identifier like what the fonts if it's an actual typeface and not something hand lettered or hand created, you have a really good chance of identifying it. For example, I'm loving the minimalist look of the san serif typeface on the Gucci website. I'm simply going to screenshot it and then upload the screenshots What's the fonts and that gave me a pretty immediate match its future. Have you spotted a typeface or fonts in the wilds that you'd like to identify? give this a try and see where you get outs. All right time for our next lesson.