Color is one of those things that everyone has an opinion about. And it's not such a trivial thing. Color shapes everything from our mood to the products we decide to purchase. For example, read commands attention, and it creates a really powerful sense of urgency, which is why red is so commonly used on emergency exit signage and stop signs. On the other hand, green is a really relaxing color and it's synonymous with health, which is why it's so commonly used on organic food, packaging and health products. Every year, Pantone announces its self proclaimed color of the year, and their selection process is anything but subjective.

The Pantone color team combs the globe looking for all sorts of color influences. They dive into pop culture, film, design, fashion, popular travel destinations socio economic conditions. Much more. Ultimately, the color of the year the Pantone decides upon will have a massive impact on products and purchasing decisions made that year by consumers. And this involves just about every industry, fashion, graphic design, home decor, products, industrial design, and more. Each year Pantone color of the year inspires hundreds of thousands of designs across the globe.

Whether it's 2020s, classic Blue 2014, radiant orchid, 2009 Mimosa, or 2016 when Pantone shook it up and introduced two colors of the year, Rose Quartz and serenity. And that one really shook up the design community. Let me tell you, and Pantone isn't the only company that has say over color projections. New York Fashion Week publishes trend reports that guide you through the seasons most important color trends. These are the colors that we can expect to see on the New York runway as fashion designers introduced Their new spring and summer collections. Again, when I put together a presentation for our clients, I'll usually include the Pantone color of the year, as well as the New York Fashion Week color projections, especially when they're accompanying tones that are related to the work that I'm presenting.

Other institutions also have a voice over color projections. Shutterstock uses search data to see what use their users are downloading most frequently. By compiling the pixel data and hex codes. they've discovered the colors that their customers can't get enough of, and they catalog these colors into color trends every year. Colors absolutely have the power to convey a specific period of time mood or messaging. Take a look at millennial pink which is arguably one of the most iconic colors of our decade.

Pantone brought this color into the spotlight back in 2016. When it was co named color of the year alongside serenity back then it was called rose quartz. And after that it started appearing everywhere. You saw it in Wes Anderson Movies Apple featured it on an iPhone color for the first time in 2015. millennial pink is on restaurant walls, home decor items, fashion products, plus all over Instagram and Tumblr. Some people call it Instagram pink. And just like millennial pink is evocative of the 2010s other color palettes can provide a throwback to specific periods of time as well.

When you see this color palettes, you'll immediately associate it with the 60s. All those rich desert hues were everywhere throughout mid century homes. So just to emphasize color forecasting is a vital part of the trend forecasting industry. It contributes to the massive market of product design and influences fashion, textile and accessory developments and more. paints companies like Sherman, Williams, bear and PPG all throw their hats in the ring and make proclamations of what the upcoming years most popular hues will be even London based trend forecasting service still VG sn reveals their annual color of the year and designs a full concept statement around it. Another great resource for color inspiration is Pinterest.

I follow a lot of boards pertaining to art design, color palettes type, biography, branding style the works. So every time I go to my main feed, I'm immersed in a lot of creativity all in one place. Pinterest is a wonderful resource for creative inspiration in general, but it's one of my absolute go tools when it comes to finding color stories that I'm looking to incorporate into my new artwork. Here's an example of how I do this. I'll find a color palette that's resonating really well with my design, pull it over into Photoshop, and match the color palette of my new illustration with the one I found online. So now that you've got a handle on color trends, and some of the sources from which they originates, you can look for opportunities to incorporate them into your creative work.

Here's a good trick if Pantone announces a color that you've already been incorporating into your artwork, love bridges when Pantone heralded Marsala as the color of the year back in 2015, I went through all of my existing uploads for society six and added Marsala as a keyword tag to my artwork that incorporated this hue. That way when the society six curatorial team or anyone else searched this term, my work would be represented very well within the search results. I didn't have to create a bunch of new artwork just to fit the new color of the year. I use the artwork, I already had no point in reinventing the wheel. Work smarter, not harder. Alright, so here's your mini exercise.

For this lesson, I showed you how I use Pinterest to get color palette inspiration. And now I encourage you guys to try it out yourself. Choose an image or group of images to inspire a color palettes. Here's a couple examples of mine. For the first I chose a photo of a Moroccan courtyard well to create this Mediterranean palettes. For the seconds I found an image of a minimalist Scandinavian home decor interior and I use that To inspire this calm, neutral palettes, and for another I found this really cool are directed photo and I'm loving the palettes.

Red and green are complimentary colors. So seeing these pinks and fluorescent greens together is really catching my eye. Alright, I'm looking forward to seeing what you guys create plus the inspiration behind it. Alright, let's move on to our next lesson.