Adjusting your creative output based on trends can make you a lot of money. But it's absolutely vital to remain faithful to your own creative style. What is your fresh take on a new trend, you always want to keep it proprietary to you. And this is how you build a strong brands. And you can absolutely do both at once you can can to trends and create work that people want to purchase. And you can do that while staying consistent with your own personal style.
After all, it's important to ensure that your work is proprietary to you as an artist. For example, let's take a look at my Cheetah painting. It's definitely recognizable as my own cat coke style, the negative space with the watercolor swatches, the infusion of greenery and the way that I caricature the animals themselves. It's all consistent with my personal art style. And if you're familiar with my portfolio of work, chances are you'll probably recognize this as mine even without the signal On the bottom, but the reason I decided to paint these cheetahs, it's because at the time, we were beginning to see this rise of jungle cat motifs across fashion, home decor, art and design. I wanted in on this, so I jumped in on this opportunity to paint these guys.
And it aligned pretty seamlessly with my brands. I frequently paint animals, I have about a million different designs of jungle leaves. And my most recognizable art style is watercolor. Yeah, I painted these cheetahs because I wanted to cash in on the trends, but I also painted them because they would blend in seamlessly with the rest of my portfolio and further amp up my brand recognition because I painted them in a style that is consistent with my cat coke illustration style. If you search Pinterest for Cheetah painting, you're going to see a million different ways just to depict this one motif. So even though a lot of artists are jumping in on this trends, the successful ones are getting the best of both worlds.
They get increased exposure and revenue by painting something popular And they're reinforcing their branding by staying true to their own personal aesthetic. Here are some examples of creatives who have absolutely nailed their own aesthetic and have established a strong style that feels proprietary to them as artists. Todd Carpenter Tad is a fellow Kansas City designer, what up Casey, and a good friends. He and his wife Jessica are the powerhouses behind Carpenter collective, a Midwestern based design and branding studio. But when you take a look at Todd's work, you'll immediately pick up on consistencies and his unique style. He frequently works with limited color palettes and he creates these digital illustrations with a feeling of hand created textural elements.
Motif wise, he started a movement called Sunday suns, in which he depicts a new illustration following a sun theme every single week. His style is strong and definitely his own. Another creative who was absolutely on top of it in terms of his brand game is odda for Dallas of Mr. doodle odda is an Indonesian designer with a strong and recognizable design aesthetic, just check out the consistency of his Instagram feed. He's known for his unique masculine take on hand lettering and script calligraphy, and he presents his work in a style that feels true to his brands. And I want to show you one more example of a trend setting creative who has a strong and consistent personal style, Jessie relat, the founder and artist behind SV, which is a French based illustration brands. just scrolling down her Instagram feed, you can understand why her style is well known throughout the industry.
She's got these hands painted bright and bold abstract designs down. Her color palettes are vibrantly optimistic and our overall style is so uniquely hers. I haven't seen anyone else doing what she's doing and such an iconic and noticeable way. So take note of how well she's working with an art style that is true to herself, while still optimizing her work for trends and color palettes and motifs even though her work is abstract. She still finds opportunities to even popular themes like animal prints and florals. Alright to my final piece of advice regarding your own personal style, and I really want to hammer this then consider your competitive advantage.
It's more than just copying the trends. What is your unique take on it, you need to own it and make that artwork belong to your brands. Otherwise, it's easy for someone else just to rip it off. infuse your own personal style into your work, especially when you're keying into popular trends. Ultimately, this will make your body of work stronger and reinforce your brand recognition by infusing your own take into a popular fad. You can become a trendsetter versus a trend follower.
Alright, so moving on, let's chat about our class projects.