Globalization has altered the economic conditions and nature of the state. The nexus of
global economic, diplomatic, and military activity that shifted the Bretton Woods system formed
global trading regimes into stateless corporations that influence national sovereignty and
international strategies for emerging markets. Scholars argue that national interests among
emerging developing countries to expand domestic economic power reshape the geo-political
and military landscape (Friedman, 2009). More importantly, international marketers must
understand that as indigenous industrial and service capacities of developing countries mature,
national interests to balance domestic consumer demand and global markets will shape the
sustained economic growth. (Cateora, Gilly, Graham, 2009).

Therefore, identifying Russia, China, and India as emerging countries the author pursued
a brief literature review. Subsequently, the author argues that India possesses the greatest
potential of sustained growth from 2010 to 2020 and will shape the international economic stage.
This paper will begin by outlining the metrics of emerging markets as international marketers
explore the dynamic capabilities of other countries, the influence of foreign direct investment
inflows on economic growth (Bloom, 2011; Friedman, 2009; Helfat, Finkelstein, Mitchell,
Peteraf, Singh, Teece, Winter, 2007; Spero and Hart, 2003). The author argues that in the long
term India will not only shape economic international markets but also poised politically and
economically to model capitalism within the Pacific Rim and throughout Eurasia. Moreover, the
author addresses a number of challenges and barriers that India may encounter to sustain a
competitive advantage within the international marketplace.