This is but a small sample of the decisions we must make in running our businesses. And they are all trick questions: there is no single right answer. There certainly exist universal truths in business management. The trick is to apply those truths to your unique situation and create the formula that gives you your competitive advantage.
The phrases in this book are the instruction you need to keep your business consistent and keep it simple. Each phrase comes with a Lesson: an exercise for you to run and apply to your business. Completing these exercises you will emerge with a new understanding of your business, making it both easy and fun to manage. Whether you are a solopreneur, run a small business, or manage a team that serves internal clients, these lessons will work for your management decisions.