Back in 2012 I set up my own copywriting agency. It seemed like a good idea, but I didn't have a clue how to do it. Without knowing it, I made one smart move. Instead of hiring offices and staff, I ran the company from my kitchen table and employed only freelancers. It kept the overheads low and, more importantly, it enabled me to offer clients a super-agile service.
Clients loved it, but it was great for me too: I made more money and had more time and more fun than when I was a freelancer.
The experience convinced me that kitchen table agencies are the future for the creative industries. Now I help would be agency owners to make the same journey that I did – not only copywriters, but all kinds of creative professionals, ranging from designers and developers to marketers.
As well as the developing an online course, I set up The KitchenTable Community, which is a virtual community and marketplace for small creative agencies.