While we may all understand that working safe is important, not everyone sees safety as a core value.  Most of the world believes that working safe conflicts with business performance.  This is completely wrong because safety is a leading indicator of business performance and those things we do to improve safety, like planning the work, communicating the plan, and working as a team not only improves safety performance but also improves every aspect of businiess performance.  Safety performance is also an indicator of business performance in that usually if safety is not going well, then the business performance is also likely disappointing.
My job is to help you understand how to improve safety performance without completely interrupting the business cycle.  
I do this by introducing fundamental strategies to planning and execution that works in every aspect of the business; safety, health, and environmental management, quality managment, production management, etc. .
Having the right strategy in place is important because if you completely miss the big picture strategy then the execution details are likely to be insignificant and at best could be a waste of valuable resources.