Rick McPartlin the CEO of The Revenue Game™ has spent over 30 years applying Revenue Science™ in organizations from startups to giants like Siemens, Philips, Johnson & Johnson, Sun Microsystems, AT&T; and E&Y; as well as hundreds of midsized companies mostly TEC or Vistage members. Rick prepared himself for this work with a BBA, MA, MSB plus work toward a Doctorate. He has shared all of this as a professor, a speaker (to TEC, Vistage, Conference Board, Associations, and Keynotes) and a consultant who spearheaded major product launches, developed trademarked sales tools, revenue due diligence models, audit processes, and Go-To-Market systems. In addition, Rick has been part of the TEC/Vistage community since 2001 as a Member Development Chair, Consultant, Trainer and Speaker. Chief Revenue Officer Thinking based on Revenue Science™ is Rick’s life work. It is for the revenue part of business what Lean/Six Sigma is for manufacturing and logistics. Revenue Science™ results in predictably growing profitable revenue while driving out the Cost of Chaos, which is 10 to 40% of a business’s top line. Rick’s passion and goal is to bring the power of Revenue Science™ to every business, so they can "Live a Revenue Culture". https://www.linkedin.com/in/rickmcpartlin/