The Magazine Advertising Directory: Overview

What if you could make advertisers come to you instead of pounding the pavement and knocking on doors to get them to jump on board your magazine?

The Magazine Advertising Directory: Overview

What if you could make advertisers come to you instead of pounding the pavement and knocking on doors to get them to jump on board your magazine?
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About the Video

Got Advertising? Well, if the answer is no, not enough, or need a lot more, chances are you need The Magazine Advertising Directory.

Most magazine publishers, after launching their premiere issue, are confronted with the arduous task of trying to find advertisers willing to take out ads in their publication. These publishers are under the impression that cold calling and pounding the pavement are the best ways to get the advertising revenue they need. However, there's another alternative. Did you know that there is a way to make potential advertisers come to you? Yes, that's right. All you need to do is have your magazine listed in the top magazine advertising directories. It gets even better because, as a magazine publisher, it's absolutely free for you to list your magazine in any of these directories!

​Advertising directories are publications that advertising agencies, PR companies, non-profit organizations, etc. consult to find magazines that are suitable for media buys (place ads) and PR campaigns. These directories list pertinent information on thousands of magazines and are the primary way that ad agencies locate new startup publications as well as established ones. Essentially, these directories are like the Yellow Pages for magazines. The problem is that most startup publications haven't heard of them and, as a consequence, are never listed! Not being listed in these directories means that magazine publishers are missing out on a lot of advertising revenue!

​The Magazine Advertising Directory provides a comprehensive listing of all the magazine directories that advertisers frequently consult for ad placements. As a magazine publisher, you can't afford to be listed. Unquestionably, The Magazine Advertising Directory will be one of the best investments that any magazine publisher can make to ensure the long-term success of their magazine.

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Author

Shawn Lindsey

Magazine Consultant / ESL Instructor
Magazine Consultant Shawn, originally from Los Angeles, CA., has worked for various offset printing presses in the LA area and with multiple magazine publishers. His more than 15 years experience in the magazine industry has given him a rather unique perspective on magazine publishing; he is equally adept and knowledgeable about the production...

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What's Included

Language: English
Level: All levels
Skills: Magazine Printing, Magazine Launch, Online Magazine, Magazine Publishing, Print Magazine, Magazine Advertising, Magazines, Magazine Startup, Start a Magazine, Advertising
Age groups: All ages
Duration: 4 minutes

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