Customer Insights Matter is your shortcut access to unique tools and techniques we learned the hard way. It's not your usual training course. Not only will you learn the secrets of the most successful product teams in silicon valley. We'll also equip you with practical tools to gain actionable customer insights instead of just data and information.

Customer Insights Matter is for you if:

• Your products struggle despite a lot of customer data and analytics
• You have a hard time translating customers' problems into tangible solutions
• You don't know how to prioritize your customers' problems
• You often don't understand why customers act or think a certain way
• You're challenged with retaining customers over the long haul

No need to be a research expert or a “mentalist”, If you are a product leader or marketer, we'll help you understand what’s on your customers’ minds.

What will you learn in this course?

• Effectively conduct rich one-to-one customer interactions
• Qualify problems in the context of customer jobs-to-be-done
• Practically use the C4 criteria to prioritize problems better
• Use key empathy techniques to read customers’ minds
• Incorporate findings into product development and go-to-market
  

Learn the way you want, at your own pace:

• 4 Rich video modules: Ideal for micro-learning, each module takes less than 17 minutes and covers the fundamentals
• Worksheets and tools: Every module comes with ultra-practical tools that let you instantly implement your learning
• Your content your way: From immersive video format to the audiobook version or the text transcripts, we have you covered

We already climbed these mountains and were in your shoes before turning into the Sherpa. With the right guide, you’ll start creating the habits for ongoing success. We’re here to help you establish such a framework. Unlike the many resources out there, we're not falling short at deconstructing product and business excellence and we understand the “soft” side of doing business.

Customer empathy is everything. Sometimes, we all get to a point where we get stuck. We need a guide to help us elevate from the daily grind and take the right actions. That's why we created the “Customer Insights Matter” course. To give you a practical guide to truly understanding what’s on your customers’ minds in the context of their jobs-to-be-done. Once you master the critical empathy techniques, you will be ready to see, analyze, and embed powerful customer insights into your products or services. It is the secret recipe to profitable customers over the long haul.

Don’t miss that opportunity to stand out. Let’s get started.

Who should take this course?

The class is ideal for existing or aspiring product team members or marketers who want to capture deeper insights from their customers.