How do we know that “Bounty is the Quicker Picker Upper?” We’ve learned this slogan after repeated exposure to advertising.

Consumers learn about what you sell in the same way that they learn about other things. It’s important to understand just how people make connections between products, services and stores and other concepts - like “tastes good,” “is bad for you,” or “makes you beautiful.”

In this course, we’ll review some of the basic approaches to learning and we’ll see how you can apply them when you connect with customers. This course is relevant to anyone who creates marketing communications, as well as to interested consumers who want to understand how we learn about products and services.