Hey, everyone, thanks for coming back to Wi Fi fundamentals with location and analytics. This course will help you to muster the air. Before we start our analytics part, did you know that everyone everywhere lives a unique fingerprint that can be tracked? guessing what it is? Yeah, it's our smartphone. And that is the essence of Wi Fi analytics.

We finally can make valuable insights of our data. We can take her measurement, the location of our stations, which up until now was quite a puzzle and make a sense out of it. So what are we up to today? We will look at why do we need Wi Fi analytics and how it is done. What is the proper request unique identifier? And what is the stuff that you need to build up your own analytics?

Let's start. What is the purpose of analytics? The first thing is to identify your customer behavior, understand it, and then plan and deploy different marketing acts to address them. How do you measure analytics? Well, if we look at a store in a retail chain, the first thing is performance. How many visitors are in my store?

The second thing, understand their behavior 24 seven in real time. And the third thing is make more effective marketing programs. can be achieved using analytics, just about everything. How many people around my store? How much time did they spend at my store? Are there any repeating visitors?

Where are they heading? Who is near? Who is far? Who is inside my store who is outside my store? How much we can income was due to repeating customers. And even How long did passengers have to wait on average for the tour?

Let's step out of the store and into the baseball field. How many people are sitting close to first base, you can actually use Wi Fi analytics for space planning. You can understand In the in facility customer behavior and what about apps? Let's have them location based security. Automation whenever you can close something happens, your coffee machine starts to work. location based gaming.

Take me to conference room seven and floor to enterprise apps. Are the kids at home? Your Wi Fi device can track who is at home? And who is the way I'm missing shopping cart. Where is it? alert me when engaged customers enter the store just about any app you can dream of.

But how can we make sense of the analytics? Well, that's the trick. The amount of time seeing a station a smartphone at a specific time and place can indicate if it is just a pedestrian or a customer the tanks around your store. If you treat your data carefully, you can turn a pedestrian into a loyal customer. And finally, what are the advantages of Wi Fi analytics? Well, no app is needed.

The visitors don't need to be connected to a Wi Fi network. As you will see later on, you actually sniff the air and capture their probe requests. Wi Fi access points are already in place no need to buy new hardware. And everyone these days have an equipped Wi Fi smartphone Next up props and MAC addresses. See you soon.