Business social etiquette refers to standards that govern any business-related social interactions. One can apply most social etiquettes in a business setting. On the other hand, business etiquette is more about building relationships.
Making a pleasant impression is not only good manners but is also good business as well. Proper social-business etiquette is important when entertaining international clients at dinner. Business etiquette also deals with how to behave with your co-workers and business partners. The idea is to make a winning impression with your clients and other stakeholders of the company you work for.
Nowadays people are doing business on a global scale. It is wise to learn about the culture first before attempting to do business as social norms may be entirely different from what you experience at home. So learning international protocol and business etiquette becomes crucial for the success of the business.
If you are new to etiquette, we recommend that you take social etiquette lessons first as a foundation: British Etiquette - Social Skills Refinement. It covers social and dining etiquette.