What is product positioning? Think of it this way what is truly unique about your product or service? Or consider this your customers always have choices. So, how does your product compare next to the nearest competitive alternative?

Your answers to these questions provide clues to how your product is positioned in the minds of your target customers. Leaving your product positioning strategy to chance is dangerous because you can't dictate how the market will respond. However, you can influence it. But how do you do that? That's what this course is about.

Before you can write clever advertising copy, you need a clear product positioning strategy.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. How do we influence the minds of the people we want to sell to? The answer is in how you talk about your product, the problems it solves, and how and why it is the best alternative to competitive products.

What will you learn in this course?

• How to create a positioning statement that will help you win in the marketplace.
• Teaches a thought-provoking approach called positioning. It starts with developing a positioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market.
• The best positioning statement tool and how to use it.
• Know how to create a clear and carefully targeted persona.

This course contains 6 power-packed lessons accompanied by quizzes, examples, and exercises. Each video lesson can be completed in less than 15 minutes. In this course, I teach you all of my secrets to position your product, service, or company for the best success.