Referrals are, without question, the easiest people to sell to, least likely to negotiate on price, and most likely to refer you to others. Here's how to win those sales referrals.

The most successful salespeople win at least 80% of their new business by being referred to new customers by their existing customers. 

But it doesn't happen by accident. Customers just do not think about referring you. You have to encourage them to do so.

This program is suitable for everyone in sales, whether a beginner or experienced sales professional. Learning or revising these skills is, without question, the fastest and easiest way to increase your sales.

The 18 lessons in this program cover all the essentials you need to know to become an expert at winning sales referrals. But before I list the contents of this program, here is some vital information for you:

All the tutorials in all my training programs are deliberately as brief as I can possibly make them. There is no fluff, no waffle and I do not waste your time promoting myself to you. I have a reputation for being able to be able to explain and teach the most complex subjects so anyone can grasp them fast. I keep the lessons as simple as I can whilst retaining their great effectiveness.

The lessons are based on the concept of Microlearning.  It is scientifically proven to be a far more effective process, because it suits the brain’s ability to learn short bursts of information, rather than being overwhelmed by large volumes of new information in one go - and forgetting most of it.

So, make a point of watching only one video a day at most and you may want to leave it several days before moving on to the next lesson. It is far better to put what you learn into practice and start seeing excellent results before moving on to the next lesson.

You can select a video based on a current challenge you’re having or expect to have, or work your way through them at random, OR start at the very beginning and treat it as a complete sales training program. But I emphasize - only one a day and only when what you have learned is working for you. 

Find a quiet place where you are not going to be disturbed and watch the video you have selected right the way through.

Then play it again, but this time you may want to stop it from time to time and make notes of the key learning points for you.

When you’ve done that, carry out any exercises you have been instructed to do and then take a few minutes to think about situations you’ve been in in the past when you could have used what you just learned to improve your results, and how you will use it in the future. Maybe even in a specific situation, you are about to face in the next few days.

And play the video again sometime later in the day and several more times during the following days. It’s that simple and you will increase your sales – fast!

The titles of the 18 lessons in this sales coaching program are listed below. Each is accompanied by a video transcript and exercises you should do to embed the learning so you can achieve great results.

Study the lessons, but what you learn into action and you too will be generating at least 80% of your new customers from referrals.