So let's look at Ada newsletter copywriting. Again, we're back at ADA, you're going to see this throughout all of our marketing training, we're always going to come back to it works at the high level, it works at the low level. So Ada newsletter copywriting, we want to get attention, interest, desire action, how's that gonna work in the context of an email, and that inbox impression and the inbox open and those actions you want to take. Again, we've taken that buyer journey and now the buyer journey is going to go through our email. So the first thing is, where's the attention, Molly attention is going to be in the email title. So we want to get their attention with our email title.

That's really, really important. The next thing we're going to be looking at is the interest so that's going to be the opening sentence. Or it could be the head We just showed you in the previous lecture where people can scan down and read. But typically the interest is that opening sentence, we've got to say something in that opening sentence, and that opening header is going to get them reading even further. So we've got one sentence, and then we're into the desire content. Now, we want to deepen desire, we want to deepen desire, around the action, we want them to take about the thing we want them to do.

And that's going to be in the main body of the email itself. And then we're going to have action. So there's going to be an action element to the email, it's going to be an action to what we want them to do. Now to help you write your own emails we've included in this course, a sample newsletter template. So let me just show you that and that's going to help you just start writing your first few emails and help you to understand the process and start thinking in this aider manner So here's the email template. And you'll notice we've got the attention here.

So the title, so, grab their attention here use humor, surprise, urgency, we just need to get their attention when they're reading all our stuff. So don't really long, vague titles in our email. When we send that about that little subject line, we want to make sure it's punchy and interesting. opening sentence interest. Again, like we just said, first line of your email body address them personally get that in their main body design. This is where you communicate the high value information in as few paragraphs as possible.

You can also link to content here, and this is where we offer them a product action we want them to take and we're going to reverse the risk and validate. So this is your template. Use it on the first few emails. It's a doc hex template. So just download it open that and have some fun creating your email. Wasn't it just get you into that process, I hope you find that really useful.

Now we just have to touch on the fear of selling. We've gone through there. And as you can see, in that email I just showed you, I asked for the sale I made an offer, there was a discount, there was a high transaction value to that particular offer. If it clicked for you, they would have seen that was a high value. I could have put the value in the actual footer. But because I changed my office on a periodic basis, I don't want to put a price in there.

Although I could, that won't be a huge issue. But I'm asking for the sale. Now you notice I'm asking in a very gentle way. I'm not being the sleazy salesman. I'm not used car salesman, trying to sell mutton dressed as lamb. I'm not trying to rip them off.

When it comes to asking for the sale. Don't be frightened that sort of sell the psychology you've got understand is this. A genuine transaction is a legitimate exchange. You are giving them something and they giving you something in return. So it's okay to ask them sale. What people get uncomfortable with is pressuring for the sale when there's no value there, people don't like that they don't respond to that they don't want to deal with a double glazing salesman or used car salesman would like cliche of those professions because obviously none are all like that.

But the point is this. There is a transaction value, which you're presenting, they're free to take or free to leave and that comes back to that soft sell. We talked about earlier. This is about a soft sell. But it is a sale. We are selling.

We are offering them something around our list. They're getting lots of useful free content and at the bottom is the part in my emails. That's why I place it at the bottom where I ask them for the sale so don't be frightened to ask for the sale. So something else we want to consider is design choices. So when we set up a template, if you're familiar with my brand, you know I use a lot of 19 5060 s or hero style and some flat icons, I've got a particular look because of my brand. When you start doing email, you want to communicate your brand.

You want to make sure that people recognize your email and that email comes into the inbox. If it's the logo, they recognize the brand they recognize, they're not likely to mistake it for spam. They're going to be Oh, this is Mark, oh, this is widgets International. I recognize their brand. So it's really, really important. So when you use a template and you choose a template, try and get something that matches the design of your website.

Don't go completely different or crazy because you need to create that association. And always make sure that your template that you use is mobile responsive. So your email service provider, your email marketing provider, they should communicate to you their emails are mobile responsive. So make sure that it's mobile responsive now, use of images. One positive use, like I mentioned in that last one, my photo, I'm identifying who I am and reminding them who I outsmart. You see, white portraits are so powerful is because people have face recognition built in.

So we're designed with created with built in face recognition. And it's very powerful. So just putting that image in there, it's going to reassure them this is from that trusted source they already know. Now, what you're going to see is a lot of email inboxes or strip out images. So try not to use too many images. Try not to go crazy with images.

Obviously, we need images there we need to communicate things and images are really important, but because some inboxes will strip those images out We have to be careful, our email will make sense when they don't show Gmail is a classic example of this. They will often strip the images out and then you have to press a button to click show images. So be careful. So hopefully those few design choices with your branding in your email design will help you just create something that's attractive. Quick TLDR remember that never forget that. But also communicate your brand or your individuality, your personality depending on what type of business you are.