Let's have a look at some different email marketing styles. We'll look at direct sales, content marketing, and educational marketing and when we might use these different types of style to reach our newsletter signup. This tends to work best for product based clients. So if you're in the fast food, maybe you're a hairdresser, something that gets repeated a lot, hairdressing all that service, it's more of a product. It's something that people are going to buy every month. With these, our marketing style is probably going to be discount promotions, we want to encourage repeat purchases, we want to set up membership clubs where they get a specific special offer where you can give them a special offer that nobody else gets.

So if you've got a product based client or your local business and you got a lot of repeat purchases, this type of email marketing is going to really work for you. So just a simple email saying, here's a special offers for this week, blah, blah, blah, that's going to help them special this Thursday by one piece, I get one piece of free that you put on the website and you explain there's a membership. In fact, why don't I really quickly show you an example of how that might work? Here's an example of posh pies. This is a client of ours where we set up their marketing for them. We did the website and we also helped them set up their marketing flow.

It's a pie shop, they sell pies, you can buy pies, you can get discounts. If you want to get discounts on the pies you can buy. You can get discounts which you're going to choose. If you decide to get a discount, you're going to be taken to a footer where there's a simple signup. And on that you're going to see the premier pie club potpies regular sign up to the premier pie club to receive exclusive with weekly discounts on special offers. That will save you tons So that's a really simple, direct sales based newsletter and have to create content, we don't have to educate them, all we have to do is give them a high enough transaction value that they're going to respond to, in exchange for the email.

And then we can drive some sales from that particular thing. And then we would promote that everywhere we'd put that up inside the shop, we would make sure that people knew about it, they can get a special deal to remind customers, lots of different ways that we would drive this particular type of email marketing. Content Marketing, this often works really well. So content marketing is interest based content. So it's going to appeal to interest based clients. So someone's got an interest in something, then supplying them content that feeds that interest that's going to really appeal to them would often use this awareness.

We use this Well, a lot of people use content marketing, but I think one of the best places it works is often with indirect income. So a newspaper is a content marketing provider, they're going to provide lots of content. And with the shift online, there's going to be lots of advertising on their site, you're exposed to they earn revenue from a lot of interest based email marketing campaigns can be the drive people to specific landing pages, whether it's content, whether it's advertising, if they click on advertising, the website owner makes money. A content marketer can be used in a wider range than that. But there's a subset of content marketing, which I think we need to split so people can see the difference, which a lot of people actually use and think is content, not marketing, but it's not it's different. Content Marketing is about putting information in front of people that are willing and hungry to consume that content.

And then we can market to them. Based on that content so now we have educational marketing. So this often works really well for service based clients. So if you're a service based business, this is going to work. Why? Because one of the things we can do is we can educate people about their interest area.

And at the same time when we do that, we educate them about our expertise. The very process of educating them means that educated about us and we become the source of the educational content. So when it comes to buying a product related to that educational marketing, or advanced products based on educational marketing, then they can buy from so educational marketing is really powerful, but it is different content marketing. Remember, content marketing is not about education about interest, educational marketing, or where someone's trying to figure something out. So someone says how do I create a Facebook page and they search the internet how to create Facebook page your website comes up how to create Facebook page, they do it and on there, you just encourage them to sign up to your Facebook free training course or your Facebook free newsletter tips. And now we are educating them.

Now we're going to get to the place where we can present our Facebook services at some point. So that's the core of educational marketing. And we can use each one of these three broad types and sometimes they mix up and they cross over. But for the purpose of helping you understand the concept, we can use direct sales for product based clients that we can do direct sales newsletters, we can use content marketing, where we're reminding them have new content, or we're letting them know about new content as it comes out, driving them to a page where we might have advertising on there or ever streams of revenue, or we might just want to create interest around our product is often you'll see there's a indirect income source from content marketing, educational marketing, educating people about The stuff they're interested in, and your expertise. So, these are the three styles, the broad styles we might use in our email marketing and we have to pick which is best for our audience.