I work with a guy once and he recommended all marketers Elias. Yeah, prime. Is that correct? big lie designed to deceive customers and help you steal from them? Yeah, he's uh, yeah, he didn't actually get very many sales and marketing never really worked. In fact, he tanks because brand is really, really important and as much as anything.

Brand, when it comes down to it is a story. You're telling a story about how you're going to change the world. And let's actually go a little bit deeper than that for a startup. You're telling a story about how you as the entrepreneur are going to be the guide who's going to help the hero customer to achieve what he wants. Fundamentally, your brand is a way of saying This is how I'm gonna be Obi Wan Kenobi or Yoda to your Luke Skywalker. Now, this is how we are going to help you achieve it.

And it's the way that you tell that story in a way that resonates with the customer. Because if the customer doesn't understand the story that you're telling, if it doesn't resonate, and he cannot tell that story on to somebody else, you don't have a brandy, you probably don't even have a business. And it's going to be really hard to get new customers and to keep new customers. And that is the the core and an essence of branding. I mean, don't really look at big company branding because that's very different to to start at branding. A big company branding is about maintaining who you are maintaining market share, keeping people safe.

Whereas for you as a startup, the brand has got to provide credibility and reassurance All right, who is this company? I've never heard of them I don't want to deal with them and he's got to help overcome that objection that fear of of doing something new of risking by being wrong, but it's also got to excite them it's got to make your your customers feel that they are part of a tribe part of people a group of people who are doing something cool of different I mean, if you look at the the branding that the Tesla has, yeah, okay. Yeah, you can think of the T and, and the red color, but you can also think about the enthusiasm the the Tesla heads have when talking about Tesla and saying, I am never gonna buy another car Tesla is the best Coco and they will go on and on and on and on hours if you feel like them and just like Apple geysers That's it.

That is what branding is all about. It is saying, guys, we're part of a tribe, we're part of a tribe going in the same direction. And can you make your customers feel that? Now? There's lots of tricks into that. They're getting the color website, right?

And like the type stuff. Yeah. And, frankly, that is that's an area for specialist. If you're good at it, and you've got these static sense. That's brilliant. I haven't I have to hire people to do that with me.

So I get it right. But it doesn't matter whether you can do it or not. It comes down to can you turn your value proposition? Can you turn that into a convincing story? Can you use them the branding, as a way of amplifying that story is a way of amplifying the the value proposition so that people get it. They understand who you are what you want to do.

How you're going to change the lives? why that's important. That's the that's the message that Brandi gives. So step back and look at what you have, say, does this website really connect with with the customer? Go out and look at all the your, your competitors websites and say, okay, does this connect or what Firstly, who is this trying to connect with? And then secondly, how does this create changes in their customers?

Yeah. Does it do it? Well? How can I learn from that? What can I be taking back to my branding that is going to be helping me to connect with my customers so that I can enable them to get more done in their lives in whatever shape, form or form your product or service is going to be able to do that. So create your story, become a storyteller self tell that story to everyone.

And transform lives.