For this part of the research, I use a free tool called ubersuggest. After entering how to write a novel, The tool displays 894 phrases, which are way too many. The next step is to filter out some words. I'll enter a positive filter so that only phrases with that word will appear. I will enter write a novel and click volume to display the key words with the highest volume. Copy the first 20 to 30 words before moving on.

It's necessary to explore related keywords by drilling down into the subject. For example, a novel has a plot, subplots, dialogue, genre, and the theme. So I can use each of these words as the basis for more research. novels are also written in prose. So prose is another phrase that I could use. All of these form the basis of less competitive keywords that relate directly to the service that I promote.

The services are all about writing courses, helping people to write novels. Use each new keyword to produce more possibilities in you suggest for this example, into how to plot a novel and go through the same process to come up with another 20 to 30 words. Remove keywords that are obviously not relevant until you have a total list of 100 keyword phrases. These represent the titles and URLs of possible posts for your new site. However, there's still a little more work to do. And another tool to introduce the browser extension or add on called keywords everywhere.

Is invaluable as a quick check on volume and competition. Once the add on is installed, either on Chrome or Firefox, enter a phrase into Google search, and it will instantly display search volume and competitiveness. Keywords are rated from zero to one, one being highly competitive. The numbers give some indication of the phrase popularity among advertisers who bid for ads on Google for this particular keyword. It's not sure that the volumes or competition are strictly accurate, but they do give a reasonable indication. I used to other methods are very vacation and I'll talk about these in a few minutes.

At this point, these focus keywords are indicative only the tools give us some indication of their competitiveness and their volume. However, it's a fact that over 50% of all the searches every day in Google, have never been seen before. They completely new. Add to this the fact that voice search is changing the way that Google is searched. Voice Search tends to use question forms in a much longer format than traditional text search. Also, more and more older people are using the internet.

Older people tend to use much longer sentences in a questioning conversational tone, even when they're writing text. This is why I say that the main focus keywords that we find using the method that I described are just indicators only Of course, we would like to rank for these keywords because they're very good volumes. But mostly the keywords that we're looking for are enclosed in much longer search phrases that users tend to use with Google. It's these longer search phrases that we need to make sure are included in the text included in our site posts. Because of increased competitiveness, it's in our interest to choose a keyword with a reasonable volume, but with relatively low competition. This is becoming more difficult, but helped by the fact that more and more searches are being used that are completely New in Google.

Many marketers focus on keywords with high volumes and therefore high competition. The logic is they get to page one with a high volume keyword. They will make a lot of money but the sad truth is With a competitive keyword, it will take a long time to get to page one, if you get there at all. So don't be too concerned, if you have a post that's focused on a keyword that maybe only has between 50 to 100 searches a month. First of all, the tools that Google provides are not too accurate. So maybe you'll get more than 50 to 100 searches a month.

And secondly, if you have 100 posts on your website, focusing on a keyword with 100 searches a month, and they all reach the top half of page one, Google search, you will be making money. Now back to keyword verification. Once I have a keyword in mind, a focus keyword for one of the posts using the tool keywords everywhere. I normally verify in two ways First includes a quick query in inverted commas to show how many pages have the exact phrase. If the result is less than 1000 is probably a good candidate. Then I use another tool, keyword revealer.

To check further. There's also a free plan limited to just three searches a day, but this is often sufficient. Simply click the button to see the assessed competition. The tool also lists related phrases that you might not have thought of Another nice feature of the keywords everywhere tool is that it offers related suggestions, which also show volumes and competition. Often, this tool alone reveals interesting phrases with decent volume that you might not a thought of. Once you've chosen your domain name that includes your main keyword, and you have 100 keywords that are the targets of your posts and URLs, you can proceed in the next video, I'm going to run quickly through a basic WordPress installation