PR 101: Growth Hacking With Publicity

Learn how to be your own publicist to help you achieve your goals.
00:00
00:00

PR 101: Growth Hacking With Publicity

Learn how to be your own publicist to help you achieve your goals.
141
views
2
Saved
Share the link to this page
Copied

About the Class

“Contrary to common belief, the most effective way to build a brand is not by spending millions on advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."

Publicity isn’t just for celebrities. Small businesses can use publicity to generate awareness of their company, products, and people to subsequently increase sales.

What will you learn in this course?

  • You'll learn what makes the news.
  • How to identify the right reporter,
  • How to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television.

Who should take this course?

This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products, and/or services among their target consumers.

Author

Robert Lynch

Freelance public relations consultant with 22 years of experience publicizing small and mid-size companies, their products, and their people. I use the same techniques I learned my first day on the job: tell the right story to the right reporter at the right time. Lather, rinse, repeat. Specializing in thought leadership campaigns for B2B...

School

Robert Lynch's School

Requirements

There are no additional requirements.
One-time Fee
$99.99
List Price:  $139.99
You save:  $40
€88.24
List Price:  €123.54
You save:  €35.30
£75.24
List Price:  £105.34
You save:  £30.10
CA$138.27
List Price:  CA$193.58
You save:  CA$55.31
A$155.52
List Price:  A$217.74
You save:  A$62.21
S$129.72
List Price:  S$181.61
You save:  S$51.89
HK$774.96
List Price:  HK$1,084.98
You save:  HK$310.01
CHF 82.44
List Price:  CHF 115.42
You save:  CHF 32.98
NOK kr1,037.32
List Price:  NOK kr1,452.30
You save:  NOK kr414.97
DKK kr658.46
List Price:  DKK kr921.87
You save:  DKK kr263.41
NZ$168.37
List Price:  NZ$235.72
You save:  NZ$67.35
د.إ367.26
List Price:  د.إ514.18
You save:  د.إ146.92
৳12,188.92
List Price:  ৳17,064.98
You save:  ৳4,876.05
₹8,445.28
List Price:  ₹11,823.73
You save:  ₹3,378.45
RM426.95
List Price:  RM597.75
You save:  RM170.80
₦160,531.94
List Price:  ₦224,751.14
You save:  ₦64,219.20
₨28,187.10
List Price:  ₨39,463.07
You save:  ₨11,275.97
฿3,305.66
List Price:  ฿4,628.06
You save:  ฿1,322.40
₺3,856.30
List Price:  ₺5,398.97
You save:  ₺1,542.67
B$572.79
List Price:  B$801.93
You save:  B$229.14
R1,839.94
List Price:  R2,576
You save:  R736.05
Лв172.54
List Price:  Лв241.56
You save:  Лв69.02
₩139,920.29
List Price:  ₩195,894.01
You save:  ₩55,973.71
₪360.84
List Price:  ₪505.20
You save:  ₪144.35
₱5,547.44
List Price:  ₱7,766.64
You save:  ₱2,219.20
¥14,467.90
List Price:  ¥20,255.64
You save:  ¥5,787.74
MX$1,966.85
List Price:  MX$2,753.67
You save:  MX$786.82
QR364.06
List Price:  QR509.70
You save:  QR145.64
P1,372.95
List Price:  P1,922.18
You save:  P549.23
KSh12,948.70
List Price:  KSh18,128.70
You save:  KSh5,180
E£5,078.29
List Price:  E£7,109.82
You save:  E£2,031.52
ብር13,459.34
List Price:  ብር18,843.61
You save:  ብር5,384.27
Kz91,190.88
List Price:  Kz127,670.88
You save:  Kz36,480
CLP$94,766.52
List Price:  CLP$132,676.92
You save:  CLP$37,910.40
CN¥729.42
List Price:  CN¥1,021.22
You save:  CN¥291.80
RD$5,902.61
List Price:  RD$8,263.89
You save:  RD$2,361.28
DA13,270.22
List Price:  DA18,578.84
You save:  DA5,308.62
FJ$225.66
List Price:  FJ$315.94
You save:  FJ$90.27
Q770.30
List Price:  Q1,078.46
You save:  Q308.15
GY$20,924.33
List Price:  GY$29,294.90
You save:  GY$8,370.57
ISK kr12,909.70
List Price:  ISK kr18,074.10
You save:  ISK kr5,164.40
DH926.13
List Price:  DH1,296.62
You save:  DH370.49
L1,723.23
List Price:  L2,412.59
You save:  L689.36
ден5,428.07
List Price:  ден7,599.52
You save:  ден2,171.44
MOP$801.19
List Price:  MOP$1,121.71
You save:  MOP$320.51
N$1,867.19
List Price:  N$2,614.14
You save:  N$746.95
C$3,690.56
List Price:  C$5,166.94
You save:  C$1,476.37
रु13,561.38
List Price:  रु18,986.48
You save:  रु5,425.09
S/367.72
List Price:  S/514.83
You save:  S/147.10
K409.48
List Price:  K573.29
You save:  K163.81
SAR374.98
List Price:  SAR524.99
You save:  SAR150
ZK2,790.70
List Price:  ZK3,907.09
You save:  ZK1,116.39
L439.28
List Price:  L615.01
You save:  L175.73
Kč2,197.68
List Price:  Kč3,076.83
You save:  Kč879.15
Ft35,673.38
List Price:  Ft49,944.16
You save:  Ft14,270.78
SEK kr966.64
List Price:  SEK kr1,353.33
You save:  SEK kr386.69
ARS$117,258.10
List Price:  ARS$164,166.03
You save:  ARS$46,907.93
Bs693.19
List Price:  Bs970.49
You save:  Bs277.30
COP$419,705.17
List Price:  COP$587,604.03
You save:  COP$167,898.85
₡50,658.12
List Price:  ₡70,923.39
You save:  ₡20,265.27
L2,602.65
List Price:  L3,643.81
You save:  L1,041.16
₲803,267.16
List Price:  ₲1,124,606.16
You save:  ₲321,338.99
$U4,195.69
List Price:  $U5,874.13
You save:  $U1,678.44
zł377.16
List Price:  zł528.05
You save:  zł150.88

What's Included

Language: English
Level: All levels
Skills: Public Relations, Marketing, Publicity, Growth Hacking
Age groups: All ages, 18+ years
Duration: 47 minutes
13 Videos
4 Documents
2
Saves
141
Views
This class has not been saved

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.