“Contrary to common belief, the most effective way to build a brand is not by spending millions on advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."

Publicity isn’t just for celebrities. Small businesses can use publicity to generate awareness of their company, products, and people to subsequently increase sales.

What will you learn in this course?

• You'll learn what makes the news.
• How to identify the right reporter,
• How to craft your story and insider tips on how to pitch it to reporters, bloggers and television show producers to secure stories in newspapers, e-newsletters, blogs, and even television.

Who should take this course?

This class is ideal for, small business owners interested in helping boost their sales by generating awareness of their companies, products, and/or services among their target consumers.