So in this section, I want to talk about keeping customers because the last time we talked about the reasons why customers leave, and we try to I try to emphasize the point that actually, we've got to pay attention to all sorts different parts of our business, to try and better understand how we are perceived by our customers. This, I want to talk about what you know about the things that we can do to keep our customers I mean, early on for we talked about before, you know, how much we care or how much attention we pay to our customers. And, you know, and the problems that we solve and how we solve them and all and all that sort of stuff that's gonna have a huge impact. This, there's this other element that I think that it's, it's worth paying attention to. And that is this idea that customers like buying from companies that do things that matter to them.

For example, it could be as simple as you go to your local supermarket or something. And this The market commits to sourcing as many of the products as possible from local suppliers. That could be really important to you because you think I want to support the local economy. So that's kind of one of the things that you you choose them or to go to them over any other supermarket in the local area. You know, and there's other examples, like, for example, Patagonia is a brand that I love for a number of reasons. And you know, primarily because not just Well, they make great stuff.

They make great products, but it's also set up by a climber called Yvonne shannara. Now, I'm a climber. Not particularly good climber, but I'm a climber nevertheless, and Yvonne shannara is like one of my one of my heroes. But one of the things that they do is they're very conscious about this whole idea about consumption. They want to make products that lasts forever. In fact, they're products of his lifetime guarantee.

But they've also got to take that on and they've extended it and they've got this thing called it's like a work. So real quick, like a repair service. Which they send out, go round all the different cities and different stores and they say to people's, don't buy that new jacket, just bring your old jacket to us and we'll fix it for you. So it's all about this idea about, about conscious consumption, being more conscious about the things that you buy and buying things to last. And that's increasingly is it resonating increasingly with customers. And then there's another company called Hyatt denim, which is a bit more local.

They're sort of UK based. And they're based in Wales. They were set up in cardigan in Wales, and set up by a fella by the name of David Hyatt and his wife. And what they noticed is that cardigan, unbeknownst to me, until I learned the story, used to be one of the biggest manufacturers of denim, Jean, denim, denim and jeans in the whole of Europe until a number of years ago that when most of their production got outsourced to the Far East. But what that meant is that it had a really negative patch on the cardigan economy but you had all these kind of people that were really really well skilled at making a really good denim products. So what they what they said is that Well listen, it's a real shame that we're that these that we're losing the skills that they're going to die.

So they set up this denim company called hire denim, they make jeans if I've got some other jeans on there. And what they were doing is they said a lot, we're not going to make the thousands and thousands and thousands of jeans, we're not going to compete with a mass production, what we're going to do is we're going to try and make the best jeans that we possibly can as a way of trying to maintain and nurture and build and grow those sort of skills that set in cardigan and sort of you know regenerate the time through this this company in regenerate these kind of drops. So is it's more of the it's about it's like an art project in many ways. And that it's they are trying to focus on doing the right things and doing things really well. But really well and so much so in that, actually the master gene makers, the people that are involved in making each pair of jeans, they actually sign their work, which is brilliant, like an artist signing their work.

Now, they're not a huge company. But the people that buy from them and their customers, they love them. They are real fans for so many different reasons, one because they make a great product, but they're also doing work that matters. And I guess my challenge to use that to think about what else can you do that matters to both you and your customers? And how can that help you keep your customers for longer