So you've written an irresistible headline, and someone has opened your email, clicked on the link to your blog post started listening to the podcast, whatever it is. Now, you're into the body. This is the main bulk of the content. And this is where you really hook people in and build the relationship with them. Now, one of the main things that the body has to do is it has to deliver on the promise of the headline. I remember reading an email subject where it was so something like techniques to improve your creativity or something like oh, it's just straight up unambiguous, like the top 10 tips on how to improve creativity.

And then I open the article, and it's this rambling story that has nothing to do with that. Looking this going, what that sort of thing breaks rapport, it breaks trust, and you do not Do that trust, as you know, it's very easily and very easily lost. It takes a lot of time, a lot of consistency, and a lot of a lot of value on your part to create this trust, but then you can lose it in an instant. So make sure that your body delivers the promise of the subject, the headline, especially if it's something that's really intriguing, controversial or full of benefits. You want to reward people for opening and for consuming your content. You don't want to leave them feeling like they they got scammed or tricked.

Once once you have that ticked off with your body, so there are some other things that you should do to really make sure that people just get drawn in and one of the things is It has to be readable. Now I say readable i, this this concept also applies to podcasts and videos and whatnot. But the idea with with your body is it has to be easy to consume. It can't be a crazy essay can't be something that's got terrible font or weird formatting. And I see a lot of a lot of professional marketers, people who actually make a really good living with their marketing services. They write these really unreadable emails.

There's, there's one I'm thinking of who they write a single sentence, new paragraph, a single sentence, new paragraph, a single sentence, new paragraph, and I, I get it. You don't want long paragraphs all the time. But I read this and I just got Oh, my eyes are tired because part of readable writing is it has variety in it. Some paragraphs are short, some are long. The sentences tend to be short, but some are longer. It's written conversationally.

It's written in the words and the phrases that the reader would use while talking with someone else. This makes it really easy to consume. And it's the same sort of thing. If there's any voice in it. You could talk like this, and people will switch off because that's not how you talk normally. Your normal conversation has rhythms, plural.

Sometimes you slow down. Sometimes you speed up, sometimes the energy rises, and sometimes things calm down. The important thing is that there's variety and it's natural. You're speaking how you would speak to them, just at a bar, having a drink. The language is very smooth, that makes it easy to listen to easy to read. your content, your body also has to be unique.

The best way to be unique is to again, really capture your voice and write the way you speak or speak the way you speak naturally. When you speak like this, when you write with your own authentic voice, you become unique automatically. Because no one else is like you. If you try to read your, your script, like you're a newsreader, suddenly you sound exactly like everyone else. You sound replaceable, and that is the last thing you want to do. You want to really stand out.

You want to be delivering the sort of value that no one else can possibly offer them and your voice in once your voice is really clear, like you speak in a way that no one else speaks. It's literally addictive. There are writers who I read whatever it is they write, because I like the way that they put their sentences together. I like the words they use I like the, the metaphors, I like the sentence structure. And this even though there's many people that I like, none of them sound like each other, and none of them sound like anyone else I've ever come across. And the last point is to be valuable.

Your body has to convey something. It has to at the very least it has to entertain people. informing people can be useful. But if you're a content marketer, you don't want to just inform people because that's boring. All of a sudden you're preaching them or you're like a really boring high school teacher. You're going through facts and figures and your audience switches off.

It's, it's just not not effective. If you can add just a little bit of information for them to say, hey, this was useful without giving away your secret sauce. And again, I see a lot of marketers make this mistake, you're better off adding, giving them 90% of the solution. And then not being able to implement the full thing themselves. And I talked about this before when I said that I like to talk about with people what you can do with self hypnosis. There's all sorts of stuff you can do.

I'm finding new things every week. And so I tell people about this. But the thing is, unless they already know self hypnosis, they can't use that information. It's so useful to them, because it adds something to their perspective. But then the only way that they can really act on that information is to buy what it is that I'm selling. This is how you become valuable.

You entertain people add a little bit of information into into their lives to make make it so that they walk away feeling like they've learned something. And over time, they come to learn that your writing your your podcasts, your videos, always add something and are always fun. They're always enriching. And when you get to that point, people will just start consuming your content, even if it's not something they're interested in. And that is where you can become truly influential as a marketer.