Then finally, there are these these sorts of other other sorts of headlines and are kind of bunched a group in here. One of them is to reference a number. So you say the five top tips for doing well, or your three new techniques that will change your life like just like offering something, offering a list to people, for whatever reason, we like lists, I think we see something, it's like five tips to do whatever. And we know we're going to get a lot of value out of that. Because even if, even if a couple of those tips don't work for us, or we don't like them or whatever, there's going to be a lot in this article. It's like 500 tips, at least one of them has to be good.
There's something something around that. You can also talk about what's happening in the moment. So if there's breaking news that's either relevant to your industry or you can tie it to your industry, tie it to your product or service. You can always reference that when venom came out at the cinemas, and the trailers were everywhere, I wrote a short article about venom. And I talked about how I would ruin it. And though this is talking about my mind training services.
And that brings me to this final approach, which I call the blended headlines. With a blended headlines, you take different ideas do like these different patterns, and you mix them together. And so the headline, how I would ruin venom, it adds some curiosity. There's some like, what, what on earth is he talking about? But I'm also talking about something that's on everyone's minds at the moment. Everyone was talking about venom, talking about the trailer, how it looked how the movie was gonna turn out.
And so I just, I just capitalize on that. I took one thing from the trailer and talked about how I would approach things from a mindset training. point of view and thus break the movie probably. I haven't actually seen it, but it's uh, it probably would have destroyed the storyline. It was just really interesting for people to go. Hang on, he's normally talking about like meditation or, or visualizations and stuff.
Why is he talking about a movie? And why would he want to ruin it? It gets people hooked in. If you can find a list with the benefits, those can be very powerful. And if you can mix in things like fear and curiosity, that can be really powerful to something, something like he there is a danger that you are overlooking. And there's a really simple and intriguing solution to it.
People will read things like that. And it's your brain just can't switch it off as long as long as The headline doesn't sound too salesy. People read these and go, I have to know more I have to. So these are not all the sorts of patterns you could come up with. If you studied really good headlines and say sales letters or email subjects or magazine headlines, you might be able to find a couple more. But these are ones that I find work really, really well.
They're really powerful. Just capturing attention is getting people to just focus on what it is that you are writing that you are offering for people. It's really quite awesome stuff. I encourage you to explore all these different headlines, especially ones that you wouldn't normally use. Practice with them and see how they turn out for you.