Chapter 37 Instagram for your business, visual content is said to be one of the most important components. When it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. Let's look at some facts and figures about Instagram. Men and women are more evenly represented with 50% of the active users outside the US. Two thirds are between the ages of 18 and 34.
And the popularity noticeably drops with the older demographic. A free photo sharing app is available on iPhone and Android allowing you the ability to share photos with your friends. And with Instagram you can transform boring pictures into works of art. Instagram is all about creating images. How to Understand Instagram for business in seven simple steps. Although the Instagram 1 billion user mark is just around the corner For those wishing to still hop on the bandwagon to market their property, and this is for good reason, the platform continues to roll out new business specific features, and there's an audience waiting for you how to use Instagram for business.
At a glance, figuring out how to use Instagram for business might seem a little overwhelming. What am I supposed to post? What's a regram? Why is my stuff being ignored? Despite Instagrams many moving pieces, attracting followers and winning over new customers is easier than ever. It comes down to your strategy, the following our Instagram for business tips that will not only get you started, but build an audience that falls in love with your content.
Let's get started. One, fine tune your profile from the word go. You can't do much on Instagram until you properly fill out your profile. Here are some of these principles based on grimms best practices profile photo. It's best to use your company logo as your profile photo so that people can easily identify your brand. account name.
Make this your business name identical to your brand's on other social platforms. username. This can also be your business name. Nope. Your username cannot have any spaces website. This will be the only clickable URL on your Instagram page.
Most businesses either use their website or a link to their latest promotional page. Bio. Your bio is where you will capture the attention of other users. You can either describe what your business does, hype up your website or put on your property slogan. Bear in mind you have plenty of room to get creative in terms of how you craft your profile to adopt the tribe mentality with so many users and photos on Instagram standing out might seem like I'm not pill battle. Keep in mind, you do not need millions of followers on Instagram to be considered a success story.
Instead of worrying about boasting big numbers, it's best to approach Instagram for business with a sort of tribe mentality. Start small, establish relationships, engage with others one on one. In short, build your own tribe. Make no mistake though, Instagram is not and if you build it, they will come platform. Businesses both big and small should focus on not only building their own followings, but tapping into niche communities where your target customers are already hanging out. How do you make this happen?
Where can you find potential members of your tribe? niche hashtags? hashtags essentially act as a search function for Instagram to find revved up followers and brands. This rings true for users and businesses alike. And again, tapping into your target customer means getting specific. For example, the hashtag hotel or hashtag Bed and Breakfast tag has literally hundreds of millions of posts behind it.
Rather than tackle crowded hashtags. Consider how smaller niche hashtags such as Seattle family, hotel or Berlin Bed and Breakfast could help you realistically stand out. Similarly, location specific hashtags are perfect for zeroing in on an audience in your own neighborhood. Think small is smart advice for brands trying to attract a delicate following versus swinging over the fences. look towards your own customers. If your customers are already on Instagram, using them as your billboards is a brilliant move, give Given the popularity of user generated content, incentivizing followers to tag you in their photos does double duty of showing off your property and signaling yourself as a brand that listens to its customers.
Shouting out, your followers create a sense of brand loyalty that most businesses would die for. The more you can show off your satisfied customers, the better. Make your activity count. running your Instagram for business doesn't have to be a total time sink. Efficiency counts on any social media platform, and Instagram is no different. Seriously liking posts, replying to comments, following relative users.
Between these actions as well as your own content calendar, it certainly pays to streamline your activity to save time. In short, anything and everything to do related to Instagram for business should be laser focused on your brand's goals. For the sake of your valuable time. Three, publish goal driven content. Here, you should ask yourself, why am I investing in Instagram for my property? The answer directly influences your entire content strategy.
And with so much diversity in terms of what you can post, pretty much any goal is fair game. Are you trying your hand at social selling? Are you trying to build some much needed brand awareness? Are you trying to increase your bookings? Make sure that you post content that speaks to those goals. Instagram is about so much more than random selfies and snapshots, haphazardly, posting is not a viable strategy when it comes to Instagram for your business.
Once you define what your brand wants to be, you can begin to better speak the language of your followers for craft your brand's narrative, what better way to captivate followers than by telling a story The common thread between the biggest brands and Instagram is that they have some sort of narrative. Through imagery. They're able to speak to the interests and desires of their audience, receiving tons of love in the form of comments and likes. You don't need to be a master storyteller to create a narrative. You just need to let your pictures and captions do the talking. People should be able to glance at your feed and have a defined sense of what you're talking about.
Having a defined narrative makes it easier to craft captions and choose between photos all the while reinforcing your identity to people who might not be familiar with you. Five, show off your product. At the end of the day, mastering Instagram for your business is ultimately about well, business that is promoting whatever you have to sell. Creativity counts on Instagram, unlike any other platform, diversifying your content strategy, while also playing Your product should be your endgame. video content is insanely popular on Instagram right now. With the help of a wealth of Instagram apps out there, you can bring your product to life minus a massive budget.
From authenticity to connecting with your audience. There's a reason why even some of the biggest brands on Instagram regularly regram photos from their followers feeds. And again, not every Instagram photo needs to be meticulously planned and edited. The key to consistency is never running out of content ideas to keep your feed fresh and to keep your followers engaged and entertained. Six, engage with influencers. by far one of the quickest ways to rise up in the Instagram ranks is to establish relationships with influencers in your industry that already have a massive following.
Getting a shout out from the right influencer can give your page instant credibility. The good news is, there's plenty of free ways to connect with power users and have them mentioned your company. You can start by commenting on their photos, or tagging them in your posts. When you tag or at mentioned someone on Instagram, they will receive a notification. After seeing your property's name pop up in their mentions a few times, they will become more familiar with you and more likely to connect. You can also connect with them on other social media platforms.
A lot of Instagram users also use Twitter, which can be a better option to start a conversation. Don't be afraid to reach out to influencers and introduce yourself in a tweet. Let them know you're a fan of what they do and that you'd like to connect with them. Another technique that is not completely free, is don't invite them to your property. This approach is effective because you're offering value instead of just asking for something quite often, if they try your property and like it influencers will more than likely post about it on their own. And seven, tap into the power of Instagram ads.
Last but not least, there are paid ads. Keep in mind though, unlike Facebook, it is much easier to get in front of people organically on Instagram, from videos to stories and beyond. Sometimes paid real estate is just what you need to pop up in your ideal follower sees. Although not a must do by any means. Consider how Instagram is continuously promoting new features for businesses by getting on their ads. Now perhaps you can keep yourself ahead of the game before their next big thing for marketers rolls out.
With an active ever growing user base. Instagram has proven itself as a staple of social marketing, rather than a flash in the pan.