Want more influence? To inspire? To build trust?
Tell a story.
Storytelling is a hack to trust, truth, and profit, and it may just be the most powerful tool in our leadership toolbox - that we’ve never used. So how do you tell a 20-second, business story Follow the 1-2-1 Story Formula: 1 point, 2 halves, and 1 unforgettable detail. It’s the simplest way to tell a business or personal story.
It's the same formula used to train world-class companies like Accenture, Ernst & Young (EY), PricewaterhouseCoopers (PwC), and the United Nations.