Okay, welcome back. In this video, we're going to talk about SEO and optimizing your site for the search engines. Now we've already done a good deal of this with the Platinum SEO plugin. But there's just a few things that we want to go ahead and double check and make sure we're done because we want to get the most traffic possible. So the first thing you want to do is click down here on Platinum SEO. And just make sure your home title is here with the keyword right there at the beginning of the home description.

Keyword right here in the beginning, make sure we've got a keyword here in the home key words comma separated and then an LSI keyword as well. Okay, so we want to have that additional keyword too. And you can put multiple keywords in there as well. So if everything looks good, come down here. Update. Then we want to go to settings go to general So we've got our keyword here, the site title case, this is the title that's always going to be on the site.

Pros and cons. This one can have the keyword in it if you want to, it doesn't have to. I put it in for this purpose. And everything looks good. Alright, so save changes here. Do we want to go to appearance and go to widgets?

Okay, so here we want to update our sidebar a little bit. We've already got our disclaimer, we've got a search bar there. Something else we want to put in is our pages. The pages in there. And for the title, just do your keyword. For this one, it'd be canon s 100 pages.

Okay. So that was Got a keyword in the title of the sidebar, which is one of the qualifications that we need to meet for SEO. And then we can also add in our recent search terms. So this is one of the plugins that we uploaded to the site, this is a really good one. Basically, what this is going to do, and I'll show you is it's going to show the recent search terms that people use to find our site, which is gonna give us all kinds of ideas for ranking as well. So it's gonna just get us more and more keyword search terms.

Okay, so here, we'll just say and we'll stay here too. Then we'll go back and we'll look at our site. Okay, so we've got our got our search bar here, we've got our canon s 100 pages. So it looks pretty cool. It's got all the pages that are in our site, recent search terms, this is blank now but it will show up later on and we've got our disclaimer as well. Okay, so everything is coming together pretty nicely.

So something else you will Want to think about and I'll put a little cheat sheet underneath this video. But you want to make sure your keyword is in your first sentence of your first paragraph and make it bold. So let's go back here. And let's just make sure that we meet some of these qualifications. So let's come down here, edit our post. Let's see here.

If you haven't used the Canon s 100, what we would do is we come in here, just hit control B, make that bold. Okay, so that's number one, update that. You want to make sure your keyword is in the h1 tag somewhere in your page. And actually, WordPress does this automatically in the title so you're good to go on that. Then you want to use an image and make the alt tag the key word, which we already did here. We already made the alternate text candidates 100 so that was already key word we did.

Okay, you also want to make a clickable link using The keyword as an anchor. So let's go through here and find a place we can just put our keyword in, and then have a clickable link, which basically, we can send right back to this same page, it'll take us back to the top of the page, where they'll see the buy button, which I'll show you how to put it in the next video. Let's just find a place here, we could throw it in. So the camera so same the camera, we can say the Canon s 100. Since that's our key word, go ahead and put a little link here where if we want to go to the same page of the site, we'll just do that. The title can be canon s 100, as well.

And we'll go add link. We'll update that. Let's take a look. So on our page here, the Canon s 100 just takes us right back to the top of the page. We're gonna have a Buy button here. So people will be able to go right back basically to the buy button.

Just something you want to do for the search engines is make sure you have a clickable link. And then the next thing we want to do is let's go back to our article. And we want to make sure that we have our keyword also in the very last paragraph, and we need to put an italic. so here we can just go here and let's say this is put this little number in your pocket about I should say, put the big italic canon s 100 in your pocket and rest assured So basically, now we've got our keyword in the very final paragraph as well and italic. And then you also want to make sure you correctly insert your meta keywords into your page meta title and meta description. Okay, so if you scroll down here you'll see here that we've got the title, okay, so that's already in there.

And then you have your metadata. scription as well. Okay, so here are the meta description, this is what's going to show up for this individual page for Google. Okay, so you can go ahead and type a little description here. So we would just say the pros and cons of using the Canon s 100. Okay, so that's a pretty good description on the pros and cons of using the Canon s 100.

And then down here your keywords with a Canon s 100, comma, canon, you know, s 100, review, etc. Okay, and then down here, we just say update. And then you also want to make sure that your keyword density is 3% frequent throughout the page. Okay? So that just means that 3% of every piece of content you have every word 3% And that needs to be a keyword. Okay.

So, you know, don't forget, you have keywords in your side title, you've got keywords in h1 tag, so all of your words combined, you know, for every 100 words 3% need to be a keyword, okay, so you can go through and add those keywords. Don't overdo it, you don't want to have like your keyword stuffing. But it's, it's pretty simple. I'm not going to go through that whole process here. But basically, you just go through and just add the keyword kind of like we did here in here and just make it you know, not assuming, okay, don't make it super obvious that there's this keyword shows up everywhere. I mean, it's already bold appears in the title.

So we've actually already got it a lot in here, okay, so you're not going to have to add that many more. Just make sure it's not really that much more than 3% and you should be good to go. You can update and you can check out the page and voila. Looks good. You got our clickable link. We've got our keyword in italics at the bottom.

Got our keyword in the title keyword in the sidebar title, and we are good to go. Okay, so the final thing we're going to do is we're going to turn this into a buy page where people can actually buy Okay, so we're gonna do the final piece for this page. And then you're gonna be all set up and ready to go and rock and roll and make lots of cash. So thanks for watching this video. Go ahead and get your site optimized. I'll put this little cheat sheet underneath the videos you can reference it and I'll see you in the next video.