In the complete e-commerce marketing course, you need to get full control over your online store’s promotional activities. Discover a practical, hands-on digital marketing course for eCommerce, designed to offer online store managers, entrepreneurs, and eCommerce marketing managers the insights required to effectively run digital marketing activities ranging from strategy, social media organic, and paid Google ads, and email marketing to content marketing and SEO.

The course is delivered by Andrei Tiu, CIM-chartered marketer and CMO of Marketing - one of Europe’s leading Digital Marketing agencies, with experience working with 90+ global as well as start-up eCommerce brands over the past 8 years

What will you learn in this course?

• The objective of this course is for you a be able to run your online store’s marketing activities effectively in-house, without having to be dependent on an agency (unless you want a partnership in this direction)
• Gain a 360-degree understanding of the digital marketing realm and be able to plan your marketing campaigns in the context
• 40+ lessons effectively grouped in modules to offer you focused practical insights into the main marketing channels you will need to integrate within your online store’s promotional strategy
• Information packed practical training starting from basics to advanced marketing techniques
• Best suitable for beginners to advanced professionals
• Course content designed by considering current market issues faced by eCommerce businesses
• Practical assignments at the end of every session.
• The practical learning experience with live project work and examples.

By the end of the course, you will be able to:

• Understand the structure of the customer acquisition journey in the current market scenario
• Gain insights into the 4 stages of customer engagement and how to effectively plan communications in order to push customers towards converting sales.
• Understand and develop an effective content marketing plan to deliver growth and expand your reach
• Implement a growth strategy for your social media channels
• Effectively plan Google Ads campaigns and prioritize bidding strategies depending on your account status, age, and previous campaigns
• Run Facebook Ads professionally, making good use of data and gather actionable insights in a robust account, set up properly for scale-up
• Scale your marketing investments and sales in a targeted manner using Influencer marketing, Facebook, Instagram, Pinterest, and TikTok ads as well as Google Search, Display and Shopping ads
• Understand how most successful eCommerce brands implement Email marketing campaigns, and how you can easily set up your first automated programs to drive better engagement and conversions
• How to grow the profitability of your online business without breaking the bank